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Key Marketing Metrics: The 50+ metrics every manager needs to know
David ReibsteinCurrent price €42.29Original price €46.99Measure, manage and get the most out of your marketing. Key Marketing Metrics is the definitive guide to today's most valuable marketing metrics. I...
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Advertising: Types of Methods, Perceptions & Impact on Consumer Behavior
Nova Science Publishers IncCurrent price €136.39Original price €154.99In this book, the authors present current research in the study of advertising methods and perceptions and their impact on consumer behaviour. Topi...
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Creativity For Sale: How to start and grow a life-changing creative career and business
Radim MalinicCurrent price €18.25Original price €21.99Current price €18.25Original price €21.99Save 17% -
Beautiful PR: Finding your brands heartbeat for authenticity in communication
Sophie AttwoodCurrent price €17.99Original price €19.99**Business Book Awards 2024 Finalist**'Navigating the world of PR is no easy feat - but this book is an indispensable guide to doing just that' Fra...
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Badvertising: Polluting Our Minds and Fuelling Climate Chaos
Andrew SimmsCurrent price €22.53Original price €26.50**An Independent Book of the Month** 'Brilliant ... if you thought your brain was being gently warmed by the advertising industry, read this book ...
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How to Write a Blog, How to Make Money from Blogging: Insider Secrets from a Professional Blogger Proven Tips and tricks Every Blogger Needs to Know to Make Money
JrCurrent price €17.59Original price €19.99Current price €17.59Original price €19.99Save 12% -
Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies
Michael FarmerCurrent price €16.65Original price €18.50The advertising industry has reached a critical and dangerous point in its development - agencies destroy themselves by doing increased work for de...
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Creative Blindness (And How To Cure It): Real-life stories of remarkable creative vision
Dave TrottCurrent price €17.99Original price €19.99Creativity is all around us. Not in art galleries. But on the train, at work, in the street outside, and in schools, hospitals and restaurants. Cre...
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Advertising: Concept and Copy
George FeltonCurrent price €57.19Original price €64.99A classic text now in a new edition, George Feltons Advertising: Concept and Copy is an innovative approach to advertising creativity. It covers th...
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The Fundamentals of Fashion Filmmaking
Nilgin YusufCurrent price €28.47Original price €36.50Over the last decade fashion film's presence has become ubiquitous. From the retail environments where fashion film is projected onto windows and b...
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Emotional Appeals in Advertising Banking Services
Emmanuel MogajiCurrent price €50.15Original price €56.99Advertisements are considered as stimuli which consumers will respond to. Banks can develop emotionally appealing advertisements, but they are not ...
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15 Classic Alphonse Mucha Posters: An Art Nouveau Coloring Book
Enchanted Design CoCurrent price €10.43Original price €11.99Current price €10.43Original price €11.99Save 13% -
The Million Dollar Sprint - Zero to One Million In Revenue: How to scale a hyper-profitable service business without investment and within 12 months.
Richard WoodsCurrent price €16.65Original price €18.50In his latest book, Richard Woods shares the quickest and most viable way to scale your service business to a million in revenue. He covers cuttin...
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Archive Species: Bodies, Habits, Practices
Camiel Van WinkelCurrent price €43.49Original price €49.99Current price €43.49Original price €49.99Save 13% -
Motivating Millennials: How to Recognize, Recruit and Retain The Next Generation of Leaders
James GoodnowCurrent price €17.59Original price €19.99Current price €17.59Original price €19.99Save 12% -
Hard Werken: One for All: Graphic Art & Design 1979-1994
ValizCurrent price €40.49Original price €44.99Current price €40.49Original price €44.99Save 10% -
Hidden Persuasion: 33 Psychological Influences Techniques in Advertising
Marc AndrewsCurrent price €22.87Original price €25.99Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful th...
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Integrated Advertising, Promotion, and Marketing Communications, Global Edition
Donald BaackCurrent price €72.89Original price €80.99Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches st...
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Instagram Marketing 2019: Grow Your Instagram Account for Your Business through Influencers, Advertising, and Growth Hack Secrets
Eric KleinCurrent price €15.40Original price €17.50Current price €15.40Original price €17.50Save 12% -
Instagram Marketing 2019: Grow Your Instagram Account for Your Business Through Influencers, Advertising, and Growth Hack Secrets
Eric KleinCurrent price €19.35Original price €21.99Current price €19.35Original price €21.99Save 12% -
Social Media Marketing 2019: Secret Strategies to Become an Influencer of Millions on Facebook & other social Media and Advertise Yourself and Your Personal Brand
Dave WelchCurrent price €21.31Original price €25.99Current price €21.31Original price €25.99Save 18% -
The future is digital: a blueprints to success: Blueprints to success
Aliyu Yahya AliyuCurrent price €15.40Original price €17.50Current price €15.40Original price €17.50Save 12% -
Podcasting Made Easy (2nd edition): How to launch and succeed with your first podcast
Steve HartCurrent price €18.03Original price €21.99Current price €18.03Original price €21.99Save 18% -
DADLY Dollar$: How Marketing to Dads Will Increase Revenue and Strengthen Families
Hogan HillingCurrent price €20.63Original price €23.99Current price €20.63Original price €23.99Save 14% -
Primal Shopper: Unlocking Shopper DNA to Power Your Marketing
Eric BoweCurrent price €28.60Original price €32.50Current price €28.60Original price €32.50Save 12% -
Free Radio & Podcast Marketing In 30 Minutes: Fire your publicist and leverage free radio and podcasting to market your business, brand, or idea
Jim BeachCurrent price €17.59Original price €19.99Current price €17.59Original price €19.99Save 12% -
Free Radio & Podcast Marketing In 30 Minutes: Fire your publicist and leverage free radio and podcasting to market your business, brand, or idea
Jim BeachCurrent price €15.83Original price €17.99Current price €15.83Original price €17.99Save 12% -
Storynomics: Story Driven Marketing in the Post-Advertising World
Robert McKeeCurrent price €22.61Original price €25.99Storynomics - Story-Driven Marketing in the Post-Advertising World is a brilliant book that's destined to send shockwaves through the worlds of mar...
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Strategic Brand Management, 3rd Edition
Alexander ChernevCurrent price €77.42Original price €88.99Current price €77.42Original price €88.99Save 13% -
Brand Storytelling: Put Customers at the Heart of Your Brand Story
Miri RodriguezCurrent price €28.15Original price €31.99FINALIST: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award (first edition) Written by the award-winning storyt...
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