Advertising
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Pocket Wisdom for Sales Professionals
Bob 'Idea Man' HooeyCurrent price €12.31Original price €13.99Current price €12.31Original price €13.99Save 12% -
Optimizing SEO and paid search fundamentals: Create your search strategy, optimize SEO and launch your paid campaigns
Julian DelphikiCurrent price €14.39Original price €15.99Current price €14.39Original price €15.99Save 10% -
Global Marketing and Advertising: Understanding Cultural Paradoxes
Marieke de MooijCurrent price €151.19Original price €167.99Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global bra...
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Global Marketing and Advertising: Understanding Cultural Paradoxes
Marieke de MooijCurrent price €65.69Original price €72.99Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global bra...
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Here''s to Your Health: 50 Years of Health and Safety Advertising and Publicity
Ruth ArtmonskyCurrent price €15.75Original price €17.50Through the ages, people have been bombarded with advice, direction or hard selling on ways to keep safe and sound - some of this underpinned by 's...
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Behind the Brand: Stories from some of the most intriguing innovators, entrepreneurs and the reasons behind their success.
Elliott BryanCurrent price €23.85Original price €26.50For more than a decade, Bryan Elliot has interviewed some of the most successful people in the worldSeth Godin, Simon Sinek, Marie Kondo, Kevin OLe...
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Advertising Theory
Taylor & Francis IncCurrent price €42.29Original price €46.99Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge o...
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Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies
PR SmithCurrent price €51.91Original price €58.99The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. I recommend it if you want to learn the pri...
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Play the Game: How to Win in Todays Changing Environment
Adam Strong + 17 Game-Changing LeadersCurrent price €16.59Original price €19.99Current price €16.59Original price €19.99Save 17% -
Ogilvy on Advertising in the Digital Age
Miles YoungCurrent price €40.49Original price €44.99David Ogilvy is remembered as one of the most influential admen of all time. His bestselling book Ogilvy on Advertising gave no-nonsense, essential...
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Experiencing Public Relations: International Voices
Taylor & Francis LtdCurrent price €41.39Original price €45.99Experiencing Public Relations examines the everyday experiences of PR practitioners in order to better understand how public relations is perceived...
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Branding Trust: Advertising and Trademarks in Nineteenth-Century America
Jennifer M. BlackCurrent price €49.58Original price €56.99In the early nineteenth century, the American commercial marketplace was a chaotic, unregulated environment in which knock-offs and outright frauds...
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100 Posters That Changed The World
Colin T. SalterCurrent price €17.99Original price €19.99A collection of the world's most memorable, provocative, best-selling and groundbreaking posters from Johannes Gutenberg to Barack Obama. ...
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A Self-Help Guide for Copywriters: A resource for writing headlines and building creative confidence
Dan B NelkenCurrent price €15.36Original price €18.50Current price €15.36Original price €18.50Save 17% -
How to Make Money with Amazon Affiliate Marketing: The Ultimate Step-By-Step Guide to Making Money from Home (or Anywhere in the World)
Michael GreeneCurrent price €14.53Original price €17.50Current price €14.53Original price €17.50Save 17% -
Publicity to the Rescue: How to Get More Attention for Your Animal Shelter, Humane Society or Rescue Group to Raise Awareness, Increase Donations, Recruit Volunteers, and Boost Adoptions
Susan C DaffronCurrent price €24.20Original price €27.50Current price €24.20Original price €27.50Save 12% -
Brain Surfing: The Top Marketing Strategy Minds in the World
Heather LefevreCurrent price €19.35Original price €21.99Current price €19.35Original price €21.99Save 12% -
How To Write A Single-Minded Proposition: Five insights on advertising''s most difficult sentence. Plus two new approaches.
Howard IbachCurrent price €14.78Original price €16.99Current price €14.78Original price €16.99Save 13% -
Information Asymmetry in Online Advertising
Jan W. WiktorCurrent price €134.09Original price €148.99Advertising is a companys major form of communication with the market; it is a component of the IMC system, having a special impact on the addresse...
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Get Up to Speed with Online Marketing: How to use websites, blogs, social networking and more to promote your business
Jon ReedCurrent price €19.79Original price €21.99'Not to be part of the social media revolution is to miss out. Jon Reed really gets it and shows you how to join in.' Suzanne Moore, Columnist, Th...
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Advertising: strategy, creativity and media
Chris FillCurrent price €62.99Original price €69.99The book covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that under...
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How to Sell on Amazon for Beginners: Everything You Need to Sell on Amazon FBA
Money Maker PublishingCurrent price €15.75Original price €17.50Current price €15.75Original price €17.50Save 10%