Advertising
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The SEO Blueprint: How to Get More Organic Traffic Right NOW
David KrevittCurrent price €14.07Original price €15.99Current price €14.07Original price €15.99Save 12% -
Reinventing the Street Experience: Hyperstories, Public Spaces and Connected Urban Furniture
Philippe BaudillonCurrent price €19.35Original price €21.99Current price €19.35Original price €21.99Save 12% -
Goodvertising: Creative Advertising that Cares
Thomas KolsterCurrent price €34.31Original price €38.99Can advertising be a force for good? Can it bring about positive social or environmental change? Should it tell the truth about a brand? With today...
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Strategic Stakeholder Engagement
Chris AnastasiCurrent price €134.09Original price €148.99Is it your objective to bring about positive change for your business or organisation by influencing the policy and regulatory environment in which...
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The Advertising Handbook
Helen PowellCurrent price €47.69Original price €52.99The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international sc...
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Social Communication in Advertising: Consumption in the Mediated Marketplace
Jackie BotterillCurrent price €55.43Original price €62.99Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contempor...
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AdWords Mastery: The Ultimate Guide to Successful Google Advertising Campaigns
B VincentCurrent price €16.65Original price €18.50Current price €16.65Original price €18.50Save 10% -
Key Marketing Metrics: The 50+ metrics every manager needs to know
David ReibsteinCurrent price €42.29Original price €46.99Measure, manage and get the most out of your marketing. Key Marketing Metrics is the definitive guide to today's most valuable marketing metrics. I...
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Advertising: Types of Methods, Perceptions & Impact on Consumer Behavior
Nova Science Publishers IncCurrent price €136.39Original price €154.99In this book, the authors present current research in the study of advertising methods and perceptions and their impact on consumer behaviour. Topi...
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Creativity For Sale: How to start and grow a life-changing creative career and business
Radim MalinicCurrent price €18.25Original price €21.99Current price €18.25Original price €21.99Save 17% -
Beautiful PR: Finding your brands heartbeat for authenticity in communication
Sophie AttwoodCurrent price €17.99Original price €19.99**Business Book Awards 2024 Finalist**'Navigating the world of PR is no easy feat - but this book is an indispensable guide to doing just that' Fra...
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Badvertising: Polluting Our Minds and Fuelling Climate Chaos
Andrew SimmsCurrent price €22.53Original price €26.50**An Independent Book of the Month** 'Brilliant ... if you thought your brain was being gently warmed by the advertising industry, read this book ...
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How to Write a Blog, How to Make Money from Blogging: Insider Secrets from a Professional Blogger Proven Tips and tricks Every Blogger Needs to Know to Make Money
JrCurrent price €17.59Original price €19.99Current price €17.59Original price €19.99Save 12% -
Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies
Michael FarmerCurrent price €16.65Original price €18.50The advertising industry has reached a critical and dangerous point in its development - agencies destroy themselves by doing increased work for de...
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Creative Blindness (And How To Cure It): Real-life stories of remarkable creative vision
Dave TrottCurrent price €17.99Original price €19.99Creativity is all around us. Not in art galleries. But on the train, at work, in the street outside, and in schools, hospitals and restaurants. Cre...
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Advertising: Concept and Copy
George FeltonCurrent price €57.19Original price €64.99A classic text now in a new edition, George Feltons Advertising: Concept and Copy is an innovative approach to advertising creativity. It covers th...
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