Advertising

Social values are central to people’s lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consume...

In the past few decades, attention has turned to the need to apply commercial marketing concepts, knowledge, and techniques to promote goods, servi...

The emerging present is a fast-changing context for incumbent organizations, especially in market segments where online behavior is replacing physi...

Situated at the crossroads of visual culture and consumerism, this essay collection examines visual merchandising as both a business and an art. It...

The emerging present is a fast-changing context for incumbent organizations, especially in market segments where online behavior is replacing physi...

Social values are central to people’s lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consume...

How can marketers navigate the growing array of marketing specialties, multiplying media options and data sources, and increasing content saturatio...

This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public s...

While many books on advertising are written by people whose experience of the industry is either limited or else rather distant in time, Excellence...

Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, mo...

Social marketing is an exciting new field of study that promises much to help alleviate many dilemmas of the human condition. It may be associated ...

The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, ...

This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to...

Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising ha...

What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion i...

Optimizing AdWords provides the information marketers and future marketers need to harness the power of the Google’s AdWords search engine marketin...

Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of p...

The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport no...

This work explains the various elements which go to the making of a successful advertising campaign – the planning, research and discussion – and g...

Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investig...

Virtually every decision to produce, buy or sell is influenced by quality, yet until this book was first published in 1992, there had been very lit...

When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detail...

As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emer...

Globalization stems from many sources, but as Thomas Gould makes clear, advertising is a primary driver of trans-global cultural change. Gould argu...