Advertising

A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now begin...

Customers are treated badly. Not all customers. Not always. But many are and often. Some customers are bad. They treat firms badly. Firms have to r...

Virtually every decision to produce, buy or sell is influenced by quality, yet until this book was first published in 1992, there had been very lit...

In today's aggressive marketplace, listed companies can no longer rely on their numbers to do the talking. If companies can't communicate their ach...

In today's aggressive marketplace, listed companies can no longer rely on their numbers to do the talking. If companies can't communicate their ach...

This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication. Concep...

This work explains the various elements which go to the making of a successful advertising campaign – the planning, research and discussion – and g...

Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychol...

The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport no...

We all understand the basic principles underpinning marketing activity: to identify unfulfilled needs and desires and boost demand for the solution...

This volume presents selected papers from the 7th Annual Consumer Culture Theory Conference held at Oxford University in August, 2012. The 18 pape...

Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of p...

Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investig...

Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising ha...

We all understand the basic principles underpinning marketing activity: to identify unfulfilled needs and desires and boost demand for the solution...

What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion i...

What was it like to be an advertising woman on Madison Avenue in the sixties and seventies, that Mad Men era of casual sex and professional serfdom...

Everyone loves music, but not everyone loves advertising. Faced with increasingly impatient and fickle customers, some of the world's most famous b...

Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychol...

Situated at the crossroads of visual culture and consumerism, this essay collection examines visual merchandising as both a business and an art. It...

Even the most creative minds need stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to r...

′In this era of ′snackable′ content which satisfies only in the moment, it′s great to have a comprehensive Advertising Handbook which one can consu...

Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by thi...

Organizational Identity in Practice provides much-needed, in-depth studies on what happens when aspirations, claims and beliefs interact. Given the...