Advertising

NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to buildin...

This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Univers...

Is your company a storyteller--or a storydoer? The old way to market a business was storytelling. But in today's world, simply communicating your ...

Expand Your Brand Online and Offline with Amazon AdvertisingAmazon is where consumers search, learn about, and shop for your products (whether from...

Marketing is part art and part science. The art era was ok in the 20th century. If you need to consistently generate growth and increased profitabi...

How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. ...

Hidden on the Internet, scattered among billions of Web pages, are the clues to an incredible secret. For those who know the secret, the result is ...

Reel in the Profits with YouTube YouTube delivers more than a billion minutes of streaming content to 1.3 billion active users every day. That's e...

Over the course of the last century, the focus group has become an increasingly vital part of the way companies and politicians sell their products...

Cowboy grandma is the true story of Wendy Ault, who dreamt of being a cowboy and found her passion for it at 65. This message of the story is that ...

Go ahead. Ask 10 people what branding is. Youll get 10 different answers. Mainly, those answers will be about things like logos, colors, fonts, jin...

In The Data Deluge, Arun Kumar brings his digital development and data management expertise and experience to start a needed and important conversa...

Guerrilla Publicity provides expert advice for how to use publicity in the 21st Century, including Blogs, Podcasting and Social Networking. It is t...

Figurative communication (the use of metaphor, metonymy, hyperbole and irony) provides economy of expression, clarity, persuasiveness, politeness, ...

This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access ...

Finally, a book that describes the neurological differences between the male and female brain and how this is implemented in advertising! The book ...

This book is about how kids become engaged with brands, and how their relationship with them changes over time as they mature as consumers. Childre...

Kulturelle Events, von der intimen Jazz-Session über eine Musical Gala bis hin zu großen Festspielen, sind nur dann erfolgreich, wenn der Organisat...