Author: Bruce M McKinnon
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What''s Your Point?: The Brand Arrow - Define Your Point. Grow Your Brand
Bruce M McKinnonCurrent price €16.28Original price €18.50Points are good because they stick into things. This book helps you find yours. Every brand needs a point, a sharp definition of its purpose tha...
View full detailsCurrent price €16.28Original price €18.50Save 12%
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