Author: Douglas B. Holt
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Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
Douglas B. HoltCurrent price €35.99Original price €39.99How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of ...
View full detailsCurrent price €35.99Original price €39.99Save 10%
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