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A01=Donald W. Jugenheimer
A01=Jerry Hudson
A01=Larry D. Kelley
A01=Samuel Bradley
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Age Group_Uncategorized
Author_Donald W. Jugenheimer
Author_Jerry Hudson
Author_Larry D. Kelley
Author_Samuel Bradley
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Category1=Non-Fiction
Category=KC
Category=KJSA
COP=United Kingdom
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Language_English
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Advertising and Public Relations Research

★★★★★
★★★★★

English

By (author): Donald W. Jugenheimer Jerry Hudson Larry D. Kelley Samuel Bradley

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations. See more
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A01=Donald W. JugenheimerA01=Jerry HudsonA01=Larry D. KelleyA01=Samuel BradleyAge Group_UncategorizedAuthor_Donald W. JugenheimerAuthor_Jerry HudsonAuthor_Larry D. KelleyAuthor_Samuel Bradleyautomatic-updateCategory1=Non-FictionCategory=KCCategory=KJSACOP=United KingdomDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€50 to €100PS=Activesoftlaunch
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Product Details
  • Weight: 672g
  • Dimensions: 191 x 235mm
  • Publication Date: 28 Feb 2014
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9780765636065

About Donald W. JugenheimerJerry HudsonLarry D. KelleySamuel Bradley

Donald W. Jugenheimer is an author researcher consultant and educator. His specialties are communication advertising and media management media economics and advertising media. He has authord or co-authored 20 books.Larry D. Kelley is a Professor of Advertising at the University of Houston USA. He teaches advertising media planning advertising account planning and prinicples of advertising among other classes. He has authored or co-authored 7 books.Jerry Hudson is Professor of Advertising at Texas Tech University USA. He teaches advertising electronic media research methods and data analysis and he has published in Health Marketing Quarterly Journalism Educator Journalism Quarterly Social Science Journal and Southwestern Mass Communications Journal. Samuel D. Bradley's research has been published in the Journal of Advertising Media Psychology Psychology & Marketing Journal of Consumer Psychology and Human Communication Research among others.

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