Master business communication skills in the way that's best for you with Lehman/DuFrene/Walker's BCOM, 11E. This inviting, easy-reference text with MindTap online learning activities helps you master today's critical business communication concepts and skills. Visually driven, interesting chapters present the latest developments in business communication. With MindTap, you can read or listen to the book and study with the aid of flashcards and practice quizzes. When its time to review, you can easily gather everything youve flagged or noted into a study guide that you organize. You can even track your scores so you know where to focus your efforts and stay motivated in reaching your learning and business communication goals.
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Product Details
Weight: 680g
Dimensions: 216 x 276mm
Publication Date: 01 Feb 2023
Publisher: Cengage Learning Inc
Publication City/Country: United States
Language: English
ISBN13: 9780357901243
About Carol LehmanDebbie DuFreneRobyn Walker
Dr. Carol Lehman is a professor emerita in the Management and Information Systems Department at Mississippi State University an AACSB-accredited school. She has more than 25 years of experience teaching business communication. Dr. Lehman earned her bachelors and masters degrees in business education from the University of Southern Mississippi and her doctorate from the University of Arkansas. Dr. Lehman has taught organizational communication a core requirement for all business majors and an MBA-level multimedia presentations course. She is a frequent presenter at the national and regional meetings of the Association for Business Communication (ABC). She and Dr. DuFrene sponsor the Meada Gibbs Outstanding Teacher Award for ABC. Her consulting and training activities for industry have focused on multimedia development business presentations and written communication. Dr. Robyn Walker is a professor emerita of management communication at the Center for Management Communication at the University of Southern California's Marshall School of Business where she taught business writing and business communication to undergraduate and graduate students. She earned a master's and a doctoral degree in communication from the University of Utah and a master's degree in professional writing from the University of Southern California. She also holds an M.B.A. Dr. Walker has held faculty appointments at the University of Arizona and California State University-Fullerton. Before entering academia Dr. Walker worked as a professional writer and editor with such organizations as United Press International McGraw-Hill and Novell. She also has worked as a writing consultant for companies such as Hoffman LaRoche Pharmaceuticals and Franklin-Covey Inc. She has published articles and has delivered dozens of conference papers on intercultural communication computer-mediated communication communication leadership and business communication pedagogy. She is the editor of Business and Professional Communication Quarterly and former editor of the International Journal of Business Communication. She is co-editor of Discourse Perspectives on Organizational Communication (Fairleigh Dickinson University Press); co-author of LEADERSHIP TALK: A DISCOURSE APPROACH TO LEADER EMERGENCE (Business Expert Press) and FUNDAMENTAL THEORIES OF BUSINESS COMMUNICATION: LAYING A FOUNDATION FOR THE FIELD (Palgrave-Macmillan). She is also a member of the Association of Business Communication (ABC). Dr. Debbie DuFrene is an associate dean of the Rusche College of Business at Stephen F. Austin State University an AACSB-accredited school. She has more than 25 years of experience teaching business communication including 20 years at Stephen F. Austin. Dr. DuFrene earned her bachelors and masters degrees in business education from Nicholls State University and her doctorate from the University of Houston. She serves on the international board of directors for the Association for Business Communication (ABC) and has been a business communication consultant to various organizations from the business industry and education sectors. She and Dr. Lehman sponsor the Meada Gibbs Outstanding Teacher Award for ABC.