COMMUNICATING IN BUSINESS, 8E, International Edition offers a realistic approach to communication in today's organizations. The text covers the most important business communication concepts in detail, and thoroughly integrates coverage of today's social media and other communication technologies. Building on core foundational written and oral communication skills, the 8th edition helps readers make sound medium choices and provides guidelines and examples for the many ways people communicate at work. Readers learn how to create PowerPoint decks, use instant messaging and texting effectively at work, engage customers using social media, lead web meetings and conference calls, and more.
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Product Details
Weight: 1165g
Dimensions: 217 x 277mm
Publication Date: 02 May 2012
Publisher: Cengage Learning Inc
Publication City/Country: United States
Language: English
ISBN13: 9781111971762
About Amy NewmanScot Ober
Scot Ober (Ph.D Ohio State) is a full-time consultant in business communication and document processing. Prior to his consulting career Dr. Ober was Professor of Business at Ball State University. In addition to having taught Business Communication for over twenty years he served as Editor of the Business Communication Quarterly for 1995 and 1996 and conducted an MBA-level Distance Learning Program through Ball State University. Amy Newman is a member of the faculty of management communication (emerita) at the Cornell University SC Johnson College of Business in the School of Hotel Administration and the Dyson School of Applied Economics and Management. As a senior lecturer for 17 years she taught courses in business writing oral communication persuasive communication corporate and crisis communication and organizational behavior. Ms. Newman also served as the faculty director of Grand Challenges @Dyson a community-engaged learning curriculum. Ms. Newman was also an adjunct instructor at Ithaca College; Milano The New School for Management and Urban Policy in New York City; and eCornell where she taught classes online. She has won several awards for excellence in teaching and student advising and received grants to develop technology-based learning solutions. She also developed several online courses for working professionals through eCornell. Prior to joining Cornell Ms. Newman spent 20 years working for large companies such as Canon Reuters and Scholastic. Internally she held senior-level management positions in human resources and leadership development. As an external consultant she worked to improve communication and employee performance in hospitality technology education publishing financial services and entertainment companies. A graduate of Cornell University and Milano Ms. Newman is also author of BUILDING LEADERSHIP CHARACTER and several editions of BUSINESS COMMUNICATION: IN PERSON IN PRINT ONLINE. Since 2010 she has maintained a blog of news stories about business communication and character at amynewman.com.