Este innovador y fundamental libro de texto acerca de la comunicacin humana ayuda a los estudiantes a mejorar sus competencias comunicativas y a convertirse en expertos en el uso de la teora, la investigacin y la prctica en torno a la comunicacin. Reconocido por su redaccin clara y concisa, la nueva edicin de este volumen incluye ms casos prcticos en torno a la comunicacin y ofrece mejores ejercicios y ejemplos, siguiendo el cambio constante en las tecnologas, en las redes sociales y en la teora del discurso. Sus pginas ayudan a que los estudiantes comprendan, practiquen y se conviertan en hbiles comunicadores. Comuncate! involucra a los estudiantes en el aprendizaje activo a travs de ejercicios, de aplicaciones tericas y de actividades que fomentan el desarrollo de habilidades y guan a los estudiantes a travs de los procesos de la comunicacin. En esta edicin, adems, se ha integrado el papel de la tica en la comunicacin a lo largo de todo el texto, con la ?nalidad de que los estudiantes puedan aplicar los principios de la tica en sus prcticas.
See more
Current price
€55.19
Original price
€59.99
Save 8%
Will deliver when available.
Product Details
Weight: 1140g
Dimensions: 210 x 270mm
Publication Date: 10 Mar 2016
Publisher: Cengage Learning Editores S.A. de C.V.
Publication City/Country: Mexico
Language: English
ISBN13: 9786075229485
About Deanna SellnowKathleen VerderberRudolph Verderber
Rudolph F. Verderber is a Distinguished Teaching Professor of Communication Emeritus at the University of Cincinnati and the former National Speaker's Association Professor of the Year. He is also one of the all-time bestselling communication studies authors. The strength of his basic texts lies in his ability to explain and exemplify concepts theories and skills to introductory level students. His Cengage texts (Communicate! The Challenge of Effective Speaking COMM and SPEAK) have a reputation for being student favorites due to their accessible presentation of theory and skills. Kathleen S. Verderber is Associate Professor of Management Emeritus at Northern Kentucky University. She holds a Master of Arts in speech communication an M.B.A. and a doctorate in organizational behavior from the University of Cincinnati. Dr. Verderber has consulted with various civic professional and business organizations. She has published numerous articles in several journals and has presented papers at communication and management conferences. She is a coauthor of Communicate! The Challenge of Effective Speaking in a Digital Age COMM and SPEAK all with Cengage. She is also the author of Inter-Act: Interpersonal Communication Concepts Skills and Contexts with Oxford University Press. Deanna D. Sellnow Ph.D. is a Luminary Research Professor of Strategic Communication in the Nicholson School of Communication at the University of Central Florida. Her research focuses on instructional communication as it occurs in conventional and nonconventional classrooms (and in risk and crisis contexts in particular). She also studies the persuasive power of popular culture particularly in entertainment media (music movies television advertisements). Published in regional national and international journals Dr. Sellnow is co-author of Communicate! COMM SPEAK and The Challenge of Effective Speaking all with Cengage. She also wrote The Rhetorical Power of Popular Culture: Considering Mediated Texts with Sage. Dr. Sellnow is also the former editor of the Journal of Communication Pedagogy Communication Teacher and the Basic Communication Course Annual.