Here''s to Your Health: 50 Years of Health and Safety Advertising and Publicity

Through the ages, people have been bombarded with advice, direction or hard selling on ways to keep safe and sound - some of this underpinned by 'science', some just common sense, and some sheer quackery. Here's to Your Health, with its focus on advertising, covers just a sample of such cajoling taking place in the first half of the 20th century - what to eat and drink, what to wear, what to use, how to behave - or not behave. It is a tale of fashionable fads, human suggestibility and social history. Also available: Art For the Ear ISBN 9780957387577 Unashamed Artists ISBN 9780957387522 See more