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Please note that books with a 10-20 working days delivery time may not arrive before Christmas.
A01=Giuseppe Mayer
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Author_Giuseppe Mayer
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Inspired by Data: AI''s Transformative Role in Corporate Communication

English

By (author): Giuseppe Mayer

Presenting a comprehensive exploration of the role of AI in todays business communications, the book aims to provide readers with an in-depth understanding of how AI can be used to improve corporate communications. It offers a fresh perspective on established practices and addresses challenges such as stakeholder management in the age of algorithms and presents innovative solutions that can be applied to the evolving marketing landscape. The content will be of particular value to educators and students, offering valuable insights into the changing landscape of AI-influenced business strategy. For instructors, it provides a curriculum that covers the most common challenges of integrating technology with traditional communication strategies for courses on AI in business communication. Students will benefit from real-world examples, case studies, and actionable strategies. See more
Current price €44.99
Original price €49.99
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A01=Giuseppe MayerAge Group_UncategorizedAuthor_Giuseppe Mayerautomatic-updateCategory1=Non-FictionCategory=KJPCategory=KJUCOP=ItalyDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€20 to €50PS=Activesoftlaunch
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Product Details
  • Weight: 272g
  • Dimensions: 152 x 159mm
  • Publication Date: 31 May 2024
  • Publisher: Bocconi University Press
  • Publication City/Country: Italy
  • Language: English
  • ISBN13: 9791281627130

About Giuseppe Mayer

Giuseppe Mayer has over twenty-five years of experience at the helm of the main Italian and international communication groups including Grey/Wpp Saatchi & Saatchi/Publicis Isobar/Dentsu and Armando Testa Group with a solid track record in both business development and talent development. In 2016 he created Antifragile a digital strategy consultancy firm focused on executive training and investments in companies working on technologies for digital transformation.

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