Now in its third edition, this core textbook for advanced undergraduate, graduate, and postgraduate students combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs). Verbeke and Lee develop an original conceptual model that supports student learning by providing an integrated perspective, rooted in theory and practice. The discussion also includes unique commentaries on seventy-four seminal articles published in the Harvard Business Review, the Sloan Management Review, and the California Management Review over the past four decades, demonstrating how the key insights can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. This third edition has been thoroughly updated and features new sections on multinational entrepreneurship, strategic challenges in the new economy, and international business strategy during globally disruptive events, including the COVID-19 pandemic. Students will benefit from updated case studies, improved learning features, and a wide range of online resources.
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Product Details
Weight: 1120g
Dimensions: 175 x 250mm
Publication Date: 23 Sep 2021
Publisher: Cambridge University Press
Publication City/Country: United Kingdom
Language: English
ISBN13: 9781108488037
About Alain VerbekeI. H. Ian Lee
Dr Alain Verbeke is a professor of International Business Strategy and holds the McCaig Research Chair in Management at the Haskayne School of Business (HSB) University of Calgary (Canada). In 2014 Dr Verbeke was elected as the Inaugural Alan M. Rugman Memorial Fellow at the Henley Business School University of Reading (UK). In 2019 he was appointed as a Dean's Circle distinguished research fellow at the College of Business Florida International University (USA). He is also an adjunct professor at the Solvay Business School University of Brussels VUB (Belgium). He serves as the Editor-in-Chief of the Journal of International Business Studies JIBS and is an elected fellow of the Academy of International Business (AIB) and the European International Business Academy (EIBA). Dr I. H. Ian Lee is an associate professor of International Business and Strategy at the Quinlan School of Business Loyola University Chicago (USA). Dr Lee has published in leading journals in the areas of international business and entrepreneurship. He currently serves as an editorial board member for the Journal of International Management Entrepreneurship Theory & Practice and Asian Business & Management. Prior to joining academia Dr Lee served for eight years as a deputy director at the Ministry of Trade Industry and Energy in South Korea. He was the recipient of the 201819 Alan M. Rugman Visiting Research Fellowship at the Henley Business School University of Reading (UK).