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A01=Dan Kennedy
A01=Matt Zagula
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Author_Dan Kennedy
Author_Matt Zagula
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Category1=Non-Fiction
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COP=United States
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Language_English
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No B.S.Trust-Based Marketing

English

By (author): Dan Kennedy Matt Zagula

My research shows we are heading into a major shake-out in business that will determine the leaders for decades to come. This will REQUIRE creative marketing and positionin, and there is no better source than Dan Kennedy on this topic. His book No B.S. Guide to Trust-Based Marketing is rich with vital insights. -- Harry S. Dent, Jr., author, The Great Crash Ahead

Trust Between Consumers and Businesses is Gone Here's How to Fix It

Internationally recognized millionaire maker, Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, show you how to break down the barriers caused by the trust no one mantra invading every customer's mind today.

They deliver an eye-opening look at the core of all business--trust, and teach you the secrets to gaining it, keeping it, and using it to build competitive differentiation, create price elasticity, attract more affluent clients, and inspire referrals. You'll get the essential strategies required to build trust in an understandably untrusting world, and in turn, attract both business and profits.

No B.S. Trust-Based Marketing covers:

  • 8 ways to demonstrate trustworthiness to prospective clients
  • The #1 secret desire of today's untrusting prospects--how to understand it, respond to it, and use it to transform marketing, prospecting, and presentations
  • How to avoid dumb mistakes that scream salesman to prospects
  • Why Where can I find clients? is the wrong question. The right question is: How can I construct a business persona and life so that clients seek me out, with trust in place in advance?
  • How to keep products, services and prospects away from the avalanche of competitive and confusing information online
  • The incorrect assumption that trust is built by imparting information and knowledge and a breakthrough technique to replace this mistake
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Current price €19.79
Original price €21.99
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A01=Dan KennedyA01=Matt ZagulaAge Group_UncategorizedAuthor_Dan KennedyAuthor_Matt Zagulaautomatic-updateCategory1=Non-FictionCategory=KJCOP=United StatesDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€10 to €20PS=Activesoftlaunch
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Product Details
  • Weight: 383g
  • Dimensions: 158 x 229mm
  • Publication Date: 23 Aug 2012
  • Publisher: Entrepreneur Press
  • Publication City/Country: United States
  • Language: English
  • ISBN13: 9781599184401

About Dan KennedyMatt Zagula

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives careers and interests of readers worldwide

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