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This book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long establishe...

This book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long establishe...

There has been much discussion about the origin of marketing and marketing thought, and whether it was truly American in origin. Nevertheless, it i...

There has been much discussion about the origin of marketing and marketing thought, and whether it was truly American in origin. Nevertheless, it i...

There has been much discussion about the origin of marketing and marketing thought, and whether it was truly American in origin. Nevertheless, it i...