Behavioural Economics

The ability to predict consumer choice is a fundamental aspect to success for any business. In the context of artificial intelligence marketing, th...

Economists often look at markets as given, and try to make predictions about who will do what and what will happen in these markets Market design, ...

This book examines the behavioral characteristics of U.S. investors wherein the primary goal is to identify common investment mistakes and to provi...

Why is marriage worth £200,000 a year?Why will having children make you unhappy?Why does happiness from winning the lottery take two years to arriv...

In recent years, remarkable progress has been made in behavioral research on a wide variety of topics, from behavioral finance, labor contracts, ph...

In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our...

The assessment and measurement of the level of well-being in a society have been on the radar of researchers and institutions for many years. The c...