Behavioural Economics
-
Leaving Planet Simple: Embracing Sustainability, ESG, and Resilience to Transform Your Business
Alex GoldCurrent price €26.99Original price €29.99Sustainability, resilience, ESG. What does it all mean? In his groundbreaking book, Leaving Planet Simple, Dr. Alex Gold cuts through the clutter a...
View full detailsCurrent price €26.99Original price €29.99Save 10% -
Hey There, High Flyer: A High-Achieving Woman''s Guide to Confidence and Self-Management
Barbara Morris-BlakeCurrent price €20.39Original price €23.99Current price €20.39Original price €23.99Save 15% -
Multicultural Mainstream: The Power of Hispanics In Consumer Marketing
Hernan TaglianiCurrent price €17.99Original price €19.99Current price €17.99Original price €19.99Save 10% -
Strategic Marketing Management - The Framework, 10th Edition
Alexander ChernevCurrent price €61.19Original price €67.99Current price €61.19Original price €67.99Save 10% -
Behavioural Economics: Advanced Economic Policy and Theory
Han BleichrodtCurrent price €70.19Original price €77.99This book offers a course in behavioural economics at the upper undergraduate and graduate level. Behavioural economics has quickly become popular,...
View full detailsCurrent price €70.19Original price €77.99Save 10% -
A Practical Guide for Startup Valuation: An Analytic Approach
Springer International Publishing AGCurrent price €65.69Original price €72.99This book sheds new light on the most important contemporary and emerging startup valuation topics. Drawing on the first-hand professional experien...
View full detailsCurrent price €65.69Original price €72.99Save 10% -
Recent Advances in Modeling and Forecasting Kaiyu: Tools for Predicting and Verifying the Effects of Urban Revitalization Policy
Springer Verlag SingaporeCurrent price €128.69Original price €142.99This book is the first comprehensive presentation of a Kaiyu Markov model with covariates and a multivariate Poisson model with competitive destina...
View full detailsCurrent price €128.69Original price €142.99Save 10% -
Principles of Behavioral Economics: Microeconomics and Human Behavior
Sanjit DhamiCurrent price €56.69Original price €62.99Principles of Behavioral Economics, written by an acknowledged leader in the field, provides a comprehensive introduction to one of the most exciti...
View full detailsCurrent price €56.69Original price €62.99Save 10% -
Principles of Behavioral Economics: Microeconomics and Human Behavior
Sanjit DhamiCurrent price €120.59Original price €133.99Principles of Behavioral Economics, written by an acknowledged leader in the field, provides a comprehensive introduction to one of the most exciti...
View full detailsCurrent price €120.59Original price €133.99Save 10% -
Dawn of Behavioural Finance, 1688
Vasileios KallinterakisCurrent price €71.99Original price €79.99The role of psychology in investment decisions has been amply debated during the past few decades, following the evolution of behavioural finance. ...
View full detailsCurrent price €71.99Original price €79.99Save 10% -
Start with the Story: Brand-Building in a Narrative Economy
Kristian A AlomáCurrent price €23.85Original price €26.50Current price €23.85Original price €26.50Save 10% -
Subtypen pathologischer Gluecksspieler: Ergebnisse einer latenten Klassenanalyse
Sven ButhCurrent price €60.29Original price €66.99Current price €60.29Original price €66.99Save 10% -
Elevating B2B Sales Excellence: Professional F2F sales training
Tom CayCurrent price €13.59Original price €15.99Current price €13.59Original price €15.99Save 15% -
Secretos del xito en Redes de Mercadeo: Estrategias Comprobadas
Luis ZelayaCurrent price €16.19Original price €17.99Current price €16.19Original price €17.99Save 10% -
The Illusion of Value: How Brands Make You Pay More
Asa Eccleston KibilskiCurrent price €10.79Original price €11.99Current price €10.79Original price €11.99Save 10% -
The Power of Storytelling in Marketing: 15 Strategies to Help You Craft Your Story
Kristopher FloydCurrent price €10.79Original price €11.99Current price €10.79Original price €11.99Save 10% -
Consumer and Organizational Behavior in the Age of AI
IGI GlobalCurrent price €306.89Original price €340.99Current price €306.89Original price €340.99Save 10% -
The Literary Marketing Odyssey: (How To Market Your Book For Free)
Drew WohlfordCurrent price €12.59Original price €13.99Current price €12.59Original price €13.99Save 10% -
The Happiness Equation: The Surprising Economics of Our Most Valuable Asset
Nick PowdthaveeCurrent price €17.99Original price €19.99Why is marriage worth £200,000 a year?Why will having children make you unhappy?Why does happiness from winning the lottery take two years to arriv...
View full detailsCurrent price €17.99Original price €19.99Save 10% -
Today is the Perfect Day to Improve Customer Experiences!: Understanding how customer experiences go wrong, so yours can go right!
Lisa D DanceCurrent price €17.99Original price €19.99Current price €17.99Original price €19.99Save 10% -
An Introduction to Cognitive Economics: The Science of Mistakes
Andrew CaplinCurrent price €39.59Original price €43.99This book introduces readers to cognitive economics, a rapidly emerging interdisciplinary science built on economic, psychological, and data scient...
View full detailsCurrent price €39.59Original price €43.99Save 10% -
The Science of Personal Power: How to Build Confidence, Create Success, and Obtain Freedom
Chris LippCurrent price €24.23Original price €28.50Unlock the door to personal power, happiness, achievement, and strength in any situation In The Science of Personal Power, renowned professor and p...
View full detailsCurrent price €24.23Original price €28.50Save 15%