Behavioural Economics
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Foundations of Sentient Marketing: Harnessing AI to Transform Customer Engagement
Candace GillhoolleyCurrent price €17.99Original price €19.99Current price €17.99Original price €19.99Save 10% -
From Zero to Seven Figures: Proven Methods for Business Success
Lewis B RobinsonCurrent price €23.39Original price €25.99Current price €23.39Original price €25.99Save 10% -
Fundamentos del Marketing y las Ventas en la Era Digital
Gerardo Escudero SamaraCurrent price €17.99Original price €19.99Current price €17.99Original price €19.99Save 10% -
Accountable: How we Can Save Capitalism
Michael O'LearyCurrent price €17.99Original price €19.99Uses a combination of great stories and thoughtful analysis to suggest that we must find a way to change the purpose of our corporations if we are ...
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Unleash the Power of Customer Engagement & Advocacy: Practical guide towards customer advocacy incl. end-to-end cookbook for successful Customer Advisory Boards
Timo WagenblattCurrent price €15.75Original price €17.50Current price €15.75Original price €17.50Save 10% -
Non-Obvious 2018 - Europe Edition: How To Predict Trends And Win The Future
Rohit BhargavaCurrent price €15.29Original price €16.99Current price €15.29Original price €16.99Save 10% -
The Voltage Effect
John A ListCurrent price €18.69Original price €21.99'By far the best book I've ever read on the how and why of scaling. If you care about changing the world, or just want to make better decisions in ...
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Contemporary Consumer Culture Theory
Taylor & Francis LtdCurrent price €46.79Original price €51.99Contemporary Consumer Culture Theory contains original research essays written by the premier thought leaders of the discipline from around the wor...
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Culture Analytics: An Evidence-Based Approach to Company Culture
Hani NabeelCurrent price €27.89Original price €30.99How can I take a data-driven approach to company culture? What should I measure and which metrics should I focus on? How can people analytics and b...
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Culture Analytics: An Evidence-Based Approach to Company Culture
Hani NabeelCurrent price €99.89Original price €110.99How can I take a data-driven approach to company culture? What should I measure and which metrics should I focus on? How can people analytics and b...
View full detailsCurrent price €99.89Original price €110.99Save 10% -
Spontaneous Order: How Norms, Institutions, and Innovations Emerge from the Bottom Up
H. Peyton YoungCurrent price €119.69Original price €132.99Spontaneous Order brings together Peyton Young's research on evolutionary game theory and its diverse applications across a wide range of academic ...
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Customer Success Management: Proactively Nurturing Deeper Relationships with your Customers Resulting in Reduced Churn, Customer Growth & Recurring Revenue!
Gerard AsseyCurrent price €17.99Original price €19.99Current price €17.99Original price €19.99Save 10% -
The Smart Ideas: 10 Ideas to Have Your Clients Sell for You
Joe CelphinCurrent price €16.19Original price €17.99Current price €16.19Original price €17.99Save 10% -
Game Theory for the Social Sciences: Conflict, Bargaining, Cooperation and Power
Pierre DehezCurrent price €83.69Original price €92.99This textbook introduces fundamental concepts of game theory and demonstrates its uses and application in the social sciences. Written in plain Eng...
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The Brain Science of Business Management: Basic Ideas of Behavioral and Cognitive Economics
Nalani L. DeSilvaCurrent price €97.19Original price €107.99Current price €97.19Original price €107.99Save 10% -
Advances in Blockchain Research and Cryptocurrency Behaviour
De GruyterCurrent price €49.49Original price €54.99This book presents an edited collection of chapters from academic and industry expert contributors focusing on the directions of blockchain cryptoc...
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Inside the Mind of the Buyer: Unveiling the Psychology and Sociology of Consumer Behavior
Paschal Creation PublicationCurrent price €15.73Original price €18.50Current price €15.73Original price €18.50Save 15% -
الارتـقــاء بتـجـربــة الـعمـلاء: مخططك لتحقيق التميز في تجربة العملاء
فـرانـك أردوريـلCurrent price €15.29Original price €16.99Current price €15.29Original price €16.99Save 10% -
Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing
IGI GlobalCurrent price €213.29Original price €236.99In today's dynamic digital marketing landscape, understanding and predicting tourist behavior is a significant challenge for businesses and organiz...
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Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing
IGI GlobalCurrent price €275.39Original price €305.99In today's dynamic digital marketing landscape, understanding and predicting tourist behavior is a significant challenge for businesses and organiz...
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Nudging Green: Behavioral Economics and Environmental Sustainability
Springer International Publishing AGCurrent price €119.69Original price €132.99Our use or rather overuse of natural resources is having an increasingly drastic and adverse effect on the environment. Behavioural economics uses ...
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Uncertainty: Individual Problems and Public Solutions
Patrik AspersCurrent price €65.69Original price €72.99This is an open access title available under the terms of a CC BY-NC-ND 4.0 International licence. It is free to read on the Oxford Academic platfo...
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Marketing to the Entitled Consumer: How to Turn Unreasonable Expectations into Lasting Relationships
Dave FranklandCurrent price €29.25Original price €32.50Current price €29.25Original price €32.50Save 10%