Firms of Endearment: How World-Class Companies Profit from Passion and Purpose

About David WolfeJagdish ShethRajendra Sisodia

Raj Sisodia is the F.W. Olin Distinguished Professor of Global Business and Whole Foods Market Research Scholar in Conscious Capitalism at Babson College in Wellesley MA. He is also co-founder and co-chairman of Conscious Capitalism Inc. He has a Ph.D. in marketing from Columbia University. Raj is the co-author of The New York Times bestseller Conscious Capitalism: Liberating the Heroic Spirit of Business (Harvard Business Review Publishing 2013). In 2003 he was cited as one of 50 Leading Marketing Thinkers by the Chartered Institute of Marketing. He was named one of Ten Outstanding Trailblazers of 2010 by Good Business International and one of the Top 100 Thought Leaders in Trustworthy Business Behavior by Trust Across America for 2010 and 2011. Raj has published seven books and more than 100 academic articles. He has consulted with and taught executive programs for numerous companies including AT&T Nokia LG DPDHL POSCO Kraft Foods Whole Foods Market Tata Siemens Sprint Volvo IBM Walmart Rabobank McDonalds and Southern California Edison. He is on the Board of Directors of The Container Store and Mastek Ltd. and is a trustee of Conscious Capitalism Inc. For more details see www.rajsisodia.com.   Jag Sheth is the Charles H. Kellstadt Professor of Marketing in the Gouizeta Business School at Emory University. He has published 26 books more than 400 articles and is nationally and internationally known for his scholarly contributions in consumer behavior relationship marketing competitive strategy and geopolitical analysis. His book The Rule of Three (Free Press 2002) coauthored with Raj Sisodia has altered current notions on competition in business. This book has been translated into five languages and was the subject of a seven-part television series by CNBC Asia. Jags list of consulting clients around the world is long and impressive including AT&T GE Motorola Whirlpool and 3M to name just a few. He is frequently quoted and interviewed by The Wall Street Journal The New York Times Fortune Financial Times and radio shows and television networks such as CNN Lou Dobbs and more. He is also on the Board of Directors of several public companies. In 2004 he was honored with the two highest awards bestowed by the American Marketing Association: the Richard D. Irwin Distinguished Marketing Educator Award and the Charles Coolidge Parlin Award. For more details see www.jagsheth.net.   The late David B. Wolfe was an internationally recognized customer behavior expert in middle-age and older markets. He was the author of Serving the Ageless Market (McGraw-Hill 1990) and Ageless Marketing: Strategies for Connecting with the Hearts and Minds of the New Customer Majority (Dearborn Publishing 2003). Davids consulting assignments took him to Asia Africa Europe and throughout North America. He was widely published in publications in the U.S. and abroad. He also consulted to numerous Fortune 100 companies including American Express AT&T Coca-Cola General Motors Hartford Insurance Marriott MetLife Prudential Securities and Textron.