Business & Management

Two commissions within the Public Relations Society of America have recently defined courses in case-study analysis, research methods, and behavior...

The Designer's Workspace presents an extensive resource of distinguished firms' responses to the design of their own offices. Featuring everything ...

This text synthesizes the theory and practice of international business by analyzing the environments related to contemporary operations, economics...

This volume is based on extensive research findings and the author's observation that successful managers are people who understand the dynamics of...

Pharmaceutical Marketing in the 21st Century helps professionals in the pharmaceutical field anticipate and prepare for market changes and advances...

Do you understand what it takes to conduct business successfully in the new Russia?The large-scale market reforms that revolutionized Russian busin...

'Making Marketing Happen' is prompted by needs of practising managers who have found the traditional marketing planning texts to be fine in theory,...

"Sharing knowledge is power." If ever there were a field to which this applies, it is the knowledge management industry. And in today's highly-comp...

Build the skills needed to compete in the highly competitive global business environment!This incisive book is a comprehensive introduction to cont...

Does your staff deliver the highest quality service possible?Customers today expect a very high overall level of service in hospitality, tourism, a...

Make the most of your ability to teach business-to-business marketing! Fundamentals of Business Marketing Education: A Guide for University-Level F...

An essential reference book for you and your global organization, Executive Development and Organizational Learning for Global Business will guide ...

Introduction to Statistics with SPSS offers an introduction to statistics that can be used before, during or after a course on statistics.Covering ...

The proceedings of the CIUTI FORUM 2013 outline in five chapters the different perspectives of sustainable language policies, role of translators a...

Financial plans that stimulate growth and eliminate poverty in developing African countries! African Developmental Finance and Business Finance Pol...

Success in program management requires discipline, complete plans, well-run meetings, accurate record keeping, and adherence to global best practic...

Written by Harvard-trained ex-law firm partner Liz Brown, Life After Law: Finding Work You Love with the J.D. You Have provides specific, realistic...

This collection of papers published in the last forty years documents the author’s journey from philosophy of language to text theory and then to a...

Advance your business interests in the ever-changing European market!Foreign direct investment (FDI) and strategic alliances are among the most pop...

At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide!As with many institutions, advertising has dev...

Acquisitions and Collection Development in the Humanities is a one-of-a-kind guide on the procedures, approaches, and principles needed to make sou...