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A01=Tay Guan Hin
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Author_Tay Guan Hin
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Collide: The World''s Most Powerful Ideation Technique

English

By (author): Tay Guan Hin

A dangerous journey into the violent world of creative conflict. Safety not guaranteed. Creative conflict is the worlds most powerful ideation technique. Its an essential requirement for breakthrough-thinking and the secret behind every invention and innovation ever made. Are you overwhelmed by problems that need solving? Stuck looking for ideas? Pressured by deadlines and worried you dont have a creative bone in your body? Then this is the book for you!

Collide demystifies the process of how to come up with effective, problem-solving ideas. This book will help you discover how to unlock the transformative power of creative conflict. You will become an expert at sparking creativity. By the time you get to the end of this book, you will have all the tools to brainstorm like a champion. But be warned. Smashing ideas together is messy. Things will be broken. There are dangers ahead and I cant protect you from all of them. Its time to put your safety goggles on. The rides about to begin. See more
Current price €17.09
Original price €18.99
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A01=Tay Guan HinAge Group_UncategorizedAuthor_Tay Guan Hinautomatic-updateCategory1=Non-FictionCategory=KJCCategory=KJDCategory=KJHCOP=SingaporeDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€10 to €20PS=Activesoftlaunch
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Product Details
  • Weight: 1g
  • Dimensions: 1 x 1mm
  • Publication Date: 31 Mar 2024
  • Publisher: Penguin Random House SEA
  • Publication City/Country: Singapore
  • Language: English
  • ISBN13: 9789815127119

About Tay Guan Hin

Tay Guan Hin or Guan as people know him is a former tank mechanic and the creative chairman of BBDO Singapore. He is also the founder and GCCO of TGH Collective. As a former regional CCO in J Walter Thompson Asia Pacific Guan has helped Shell Johnson & Johnson Abbott P&G HSBC Unilever and other global brands to improve market share and solve complex business challenges. He operates well within this complexity always matching flawless execution with inspiring creative ideas and staying true to the brands DNA.

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