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B01=Nripendra Singh
B01=Pooja Kansra
B01=S. L. Gupta
Category1=Non-Fiction
Category=KJE
Category=KJS
Category=KJSM
COP=United Kingdom
Delivery_Delivery within 10-20 working days
Language_English
PA=Available
Price_€50 to €100
PS=Active
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Digital Influence on Consumer Habits: Marketing Challenges and Opportunities

English

Customers are now highly influenced by digital marketing and ease of purchase, level of service, technological security, and returns processes. Electronic word of mouth (eWOM) has become the biggest persuader of consumer retention and attracting new customers, with websites frequently judged by their simplicity.

For any business it has become imperative to understand the various factors which influence the customers to purchase through digital modes, and the authors undertake a thorough analysis of these factors in Digital Influence on Consumer Habits. The chapters look at Artificial Intelligence, trend setting and the impact of social media, the effect of the COVID-19 pandemic on various sectors, and much more.

Readers will learn service quality, peer pressure, online reviewers effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing business and consumer scenario case studies as a result of Digital Transformation.

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Current price €84.59
Original price €93.99
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Age Group_Uncategorizedautomatic-updateB01=Nripendra SinghB01=Pooja KansraB01=S. L. GuptaCategory1=Non-FictionCategory=KJECategory=KJSCategory=KJSMCOP=United KingdomDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€50 to €100PS=Activesoftlaunch
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Product Details
  • Weight: 382g
  • Dimensions: 152 x 229mm
  • Publication Date: 23 Apr 2024
  • Publisher: Emerald Publishing Limited
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781804553435

About

Nripendra Singh PhD is a tenured Full Professor of Marketing at Pennsylvania Western University USA. He is the President of International Association of Technology and Management Clarion Pennsylvania (USA) and the Director of Research and Clarion Consulting Center. Dr. Singh is a Fulbright Fellow from The Pennsylvania State University. He loves to mentor young faculty members research scholars and students. Pooja Kansra PhD is a Professor of Economics at Mittal School of Business Lovely Professional University Phagwara Punjab India. Dr. Kansra has fifteen years of teaching experience. Her areas of research include health economics labor economics gender economics insurance and informal sector. S. L. Gupta PhD is Director at BIT Noida Campus India.

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