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A01=Awal Fuseini
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Halal Meat Production and Market Opportunities: A 21st Century guide to the Halal market

English

By (author): Awal Fuseini

The Halal sector is one of the fastest growing segments of the meat industry due to rapid expansion in Muslim population across Europe, and the fact that Muslims over-index in the consumption of meat. This has resulted in a scramble for a share of the Halal market by the mainstream retail multiples and some independent butchers. Despite the economic significance of this market, there are welfare concerns regarding traditional Halal methods of slaughter. Additionally, the rules of Halal meat production are not well understood by industry due to differences in the interpretation of the dietary laws within the Muslim community. The objective of this book is to highlight the economic significance of the Halal market, explain the different Halal slaughter methods, touch on the significance of animal welfare in Islam, the benefits of Halal certification to food businesses and give suggestions on how the welfare of animals can be improved during Halal slaughter. Further, the acceptability of modern slaughter technologies (e.g. pre-slaughter stunning) based on different markets is highlighted to enable food business operators to understand the market dynamics. The target audience includes academics, policymakers, animal welfare organisations, students, farmers, abattoir operators, consumers, animal welfare organisations and others. See more
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Original price €44.99
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Product Details
  • Weight: 240g
  • Dimensions: 156 x 234mm
  • Publication Date: 14 Feb 2020
  • Publisher: Context Products
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781899043828

About Awal Fuseini

Awal Fuseini is the Halal Sector manager of the Agriculture and Horticulture Development Board (AHDB). His role involves collaboration with Halal certifiers abattoir operators meat processors and key stakeholders in the Halal sector with a view to creating a better understanding of the sector. Prior to joining the AHDB Awal worked for the UK's Halal Food Authority (HFA) as the certification manager. His role at the HFA involved auditing of Halal abattoirs and manufacturing sites as well as managing a team of Halal auditors. Awal has recently completed his PhD research at Bristol University where his work has led to the development of a new system of head-only electrical stunning for the humane slaughter of adult cattle. He also holds a BSc (Agriculture) from Cape Coast University in Ghana and MSc (Meat Science and Technology) from Bristol University in the UK. He is a member of the British Veterinary Association's animal welfare at slaughter committee and a tutor on the AHDB's meat masterclass course as well as the Halal food production course run by Albalagh Academy. Awal has widely published on Halal slaughter certification and animal welfare in a number of reputable journals including Meat Science Animal Welfare CAB Reviews journal and others. Awal's research interests include animal welfare during slaughter Halal consumer behaviour and the market forces influencing the growth of the Halal market.

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