Market Research
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Influence, New and Expanded UK: The Psychology of Persuasion
PhDCurrent price €24.89Original price €29.99The foundational and wildly popular go-to resource for influence and persuasiona renowned international bestseller, with over 5 million copies sold...
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Hooked: How to Build Habit-Forming Products
Nir EyalCurrent price €16.65Original price €18.50THE INTERNATIONAL BESTSELLER WITH OVER 500,000 COPIES SOLD WORLDWIDE.IN HOOKED, NIR EYAL REVEALS HOW SUCCESSFUL COMPANIES CREATE PRODUCTS PEOPLE CA...
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Purple Cow : Transform Your Business
GODIN SETHCurrent price €15.35Original price €15.99You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.What do Apple, Starbucks, Dyson and Pret a Manger...
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Save 10% Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours
Noah KaganCurrent price €19.79Original price €21.99AN INSTANT NEW YORK TIMES BESTSELLER'A lively read that provides a practical step-by-step guide to founding a business.' The Financial Times It's t...
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Narrative Economics: How Stories Go Viral and Drive Major Economic Events
Robert J. ShillerCurrent price €17.99Original price €19.99From Nobel Prizewinning economist and New York Times bestselling author Robert Shiller, a groundbreaking account of how stories help drive economic...
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Save 10% Design Thinking for Strategy: Innovating Towards Competitive Advantage
Claude DiderichCurrent price €92.69Original price €102.99The business environment is changing more rapidly than ever before, and new business ideas are emerging. This book discusses applying insights from...
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Save 10% Small List, Big Results: Launch a Successful Offer No Matter the Size of Your Email List
Robbie SamuelsCurrent price €16.65Original price €18.50Current price €16.65Original price €18.50Save 10% -
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Save 10% Mastering LinkedIn: Strategies for Professional Success and Networking Excellence
Teja LavetiCurrent price €17.09Original price €18.99Current price €17.09Original price €18.99Save 10% -
Save 10% Marketing Analytics: Reading the Data Tea Leaves
Eric AdlerCurrent price €119.69Original price €132.99Current price €119.69Original price €132.99Save 10% -
Save 10% Content Marketing: Creating Shit That Sells
Percy HawkinsCurrent price €119.69Original price €132.99Current price €119.69Original price €132.99Save 10% -
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Save 10% Managerial Marketing: The Early Years: The Early Years
Jagdish ShethCurrent price €72.89Original price €80.99Current price €72.89Original price €80.99Save 10% -
Save 10% Contemporary Issues in Social Media Marketing
Taylor & Francis LtdCurrent price €156.59Original price €173.99Contemporary Issues in Social Media Marketing provides the most cutting-edge findings in social media marketing, through original chapters from a r...
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Save 10% Contemporary Issues in Social Media Marketing
Taylor & Francis LtdCurrent price €50.39Original price €55.99Contemporary Issues in Social Media Marketing provides the most cutting-edge findings in social media marketing, through original chapters from a r...
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Save 10% The Ideal Client Map: The Entrepreneur''s Guide to Creating a Clear Branding Strategy and Actionable Marketing Plan So You Can Reach More Qualified Leads
Anza GoodbarCurrent price €16.19Original price €17.99Current price €16.19Original price €17.99Save 10% -
Save 10% Mobile Marketing: Strategies That Fit in Your Pocket
Eric AdlerCurrent price €124.19Original price €137.99Current price €124.19Original price €137.99Save 10% -
Save 10% Data-Driven Marketing: Targeting That Hits the Bullseye
Percy HawkinsCurrent price €119.69Original price €132.99Current price €119.69Original price €132.99Save 10% -
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Save 10% Strategic City Branding: Insights from Asian Cities
Viriya TaecharungrojCurrent price €56.69Original price €62.99City branding is crucial for the development of cities. Strategic City Branding: Insights from Asian Cities brings together concepts, case studies,...
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Save 10% Multimodality and Social Interaction in Online and Offline Shopping
Taylor & Francis LtdCurrent price €44.99Original price €49.99This collection brings together social semiotic, ethnographic, and conversation analytic approaches to multimodality in global studies of shopping,...
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Current price €15.29Original price €16.99Save 10% -
Save 10% Mastering Market Analytics: Business Metrics Practice and Application
Emerald Publishing LimitedCurrent price €43.19Original price €47.99In Mastering Market Analytics, Robert Kozielski presents various measurement systems and marketing metrics, along with common mistakes made by orga...
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Save 10% Creating the Viewer: Market Research and the Evolving Media Ecosystem
Justin WyattCurrent price €90.89Original price €100.99A study of the largely hidden world of primary media market research and the different methods used to understand how the viewer is pictured in the...
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Save 10% Consumer Culture Theory
Emerald Publishing LimitedCurrent price €82.79Original price €91.99This series epitomizes the 2017 Consumer Culture Theory (CCT) conference themes of hyper-reality and cultural hybridization. The partnership of the...
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Save 10% Creativity and Marketing: The Fuel for Success
Emerald Publishing LimitedCurrent price €78.29Original price €86.99Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applicati...
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Save 10% Machine Learning and Artificial Intelligence in Marketing and Sales: Essential Reference for Practitioners and Data Scientists
Niladri SyamCurrent price €82.79Original price €91.99Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artif...
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Save 10% Amazon FBA: Product research: How to Find Products to Private Label
Rizzo RocksCurrent price €30.59Original price €33.99Current price €30.59Original price €33.99Save 10% -
Save 10% Intelligence Studies in Business: A Guide to Navigating the Competitive Landscape
Klaus Solberg SöilenCurrent price €92.69Original price €102.99This book explores the evolution of intelligence research over the past two decades, emphasizing the development and implementation of intelligence...
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Save 10% Marketing 5.0: The Role of Human-Mimicking Technology
Emerald Publishing LimitedCurrent price €84.59Original price €93.99Marketing 5.0: The Role of Human-Mimicking Technology focuses on human-mimicking technology in the age of marketing, wherein consumers and technolo...
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Save 10% Marketing and Gamification: Applications, Challenges, and Ethics
Taylor & Francis LtdCurrent price €134.09Original price €148.99Gamification plays a major role in individual and business decision-making in todays digital era, remarkably changing the way businesses perform ba...
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Save 10% Indicadores económicos en el comercio internacional
Òscar MascarillaCurrent price €23.85Original price €26.50Current price €23.85Original price €26.50Save 10% -
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