Market Research

Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched an...

In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value arou...

A study of the largely hidden world of primary media market research and the different methods used to understand how the viewer is pictured in the...

Games are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of technology in a w...

Covering both quantitative and qualitative methods, this book examines the breadth of modern market research methods for upper level students acros...

In a noisy, fast-paced marketing world, customer insight holds the key to creating memorable, purpose-driven marketing. This book shows precisely h...

The Market Research & Insight Yearbook: Transforming Evidence into Impact brings together for the first time an exclusive selection of case stu...

The world is moving towards universal connectivity at a dizzying rate; underpinning this complex system of incessant transaction, connection and di...

Semiotics is a superpower for marketers. It's a proven, powerful method of uncovering consumer insight, tailoring brand strategies that work and ge...

Very Short Introductions: Brilliant, Sharp, Inspiring Marketing is pivotal in today's world. Used for determining and satisfying the needs of the ...

In Mastering Market Analytics, Robert Kozielski presents various measurement systems and marketing metrics, along with common mistakes made by orga...

Marketing Research: A Managerial Approach is a new textbook that explains the market research process in a way that is easy to understand. The auth...

The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and ...

Understanding marketing research to make better business decisions   An ideal resource for busy managers and professionals seeking to build and ex...

If you have interviewed, been interviewed, or enjoyed a career in the field of market or social research, these candid stories from the UK and abro...

Marketing has become increasingly data-driven in recent years as a result of new emerging technologies such as AI, granular data availability and e...

Consumer behavior refers to the actions and decisions made by individuals and households when purchasing goods and services. This book explores how...

We know how eager you are to learn practical workplace skills at university so that you are job ready following graduation. In marketing, one of th...

How is qualitative marketing and consumer research conducted today? - What is rigorous research in this field? - What are the new, cutting edge...

How is qualitative marketing and consumer research conducted today? - What is rigorous research in this field? - What are the new, cutting edge...

An ideal resource for those who want to conduct market research but have little experience in doing so, The Market Research Toolbox describes how t...