Market Research

An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time. ...

An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time. ...

Marketing Research outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted,...

Marketing Research outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted,...

This book explores new and leading edge marketing research approaches as successfully practiced by visionaries of academia and the research industr...

Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of produ...

A must-have book for anyone interested in marketing to learn, step by step, how marketing is actually done. Jaideep Prabhu, Professor of Marketing ...

Most companies send one-size-fits-all communication to everyone in their audience, leading to low engagement on their social media channels and ema...

**Business Book Awards 2024 Finalist**Why are customers so damn fickle? They say one thing, do the other. They change their minds. Give you false h...

Why are customers so damn fickle? They say one thing, do the other. They change their minds. Give you false hopes. Keep you guessing. But without t...

Welcome to the all-new, revised and revamped edition! Embark on an exciting journey into the future, using trend research as your compass. Take a d...

Marketing has become increasingly data-driven in recent years as a result of new emerging technologies such as AI, granular data availability and e...