Market Research

Competitive advantage is the core of a winning strategy. Still, only a few companies have a competitive advantage. This book helps a business creat...

Customer management has taken on entirely new forms since digitalization. This brand-new CRM book is dedicated to the latest approaches that domina...

Market Grooming: The Dark Side of AI Marketing marks a paradigm shift in the field of marketing. This thought-provoking scholarly work examines how...

How to understand human behaviour has been a very intriguing question to medicine, computer science, economics, psychology and finance. Each discip...

This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of informati...

Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading...

Religious affiliation and religiosity of consumers can give rise to a differentiation of marketing strategy and marketing mix. They influence the v...

Investigacin de mercados, 10 ed., muestra las diversas innovaciones y tendencias que han tenido impacto sustancial en el campo de la investigacin d...

Today's businesses face the pressing challenge of how to effectively engage and build lasting relationships with customers in an increasingly crowd...

Today's businesses face the pressing challenge of how to effectively engage and build lasting relationships with customers in an increasingly crowd...

Unlock Brilliant Strategies with AI-Enhanced MarketingDiscover the future of marketing with our comprehensive guide that introduces the MVOSSTE fra...

This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting str...

The success of modern sports, entertainment, political, and other cultural categories is driven by organizations ability to create and manage fando...

Contemporary Consumer Culture Theory contains original research essays written by the premier thought leaders of the discipline from around the wor...

Stay ahead in the marketing game by harnessing the power of artificial intelligence Marketing with AI For Dummies is your introduction to the revo...

How do children understand issues of work, marketing, money and scarcity? In Situating Child Consumption the contributors offer a provocative stanc...

With traditional media forms merging with emerging digital platforms, researchers and scholars face the daunting task of untangling the complex int...

Uncertainty has an upside. In Think by Design (TBD), you'll practice a hands-on approach to combine design thinking and experiential learning in bu...

 Why do people behave and think the way they do? What makes people choose certain products and services? How does consumption affect our everyday l...

This four-volume book examines, through multiple and cross-discipline perspectives, the science and practice of not-for-profit organisations. These...

With traditional media forms merging with emerging digital platforms, researchers and scholars face the daunting task of untangling the complex int...