Market Research

The tourism and hospitality industry faces a significant sustainability challenge. Traditional practices prioritize short-term gains over long-term...

Immer mehr Konsumenten nutzen das Internet, um sich miteinander zu vernetzen und Meinungen zu diskutieren. Der interaktive Meinungsaustausch hat ei...

A fresh look into understanding your prospective customer's buying decisions to influence them and win more business Building on the groundbreaking...

The tourism and hospitality industry faces a significant sustainability challenge. Traditional practices prioritize short-term gains over long-term...

Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a ...

Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement t...

Asian economies have become a driving force in the world economy, so are the Asian firms, especially those from emerging markets. This book present...

This book deals with the organizational use of aesthetic means. Based on the idea that organizations are systems of communication, it is shown that...

This book looks at the space industry from a business perspective, with a focus on international competition. The space industry traces its origins...

Over the course of the last century, the focus group has become an increasingly vital part of the way companies and politicians sell their products...

Even casual observers will be familiar with the Cherry Blossom or Sakura tress of Japan. When in full bloom the sight is spectacular but it sadly o...

In The Data Deluge, Arun Kumar brings his digital development and data management expertise and experience to start a needed and important conversa...

An essential guide for recognizing and responding to normalization of deviance to help organizations improve their process safety performance  This...

Media reform plays an increasingly important role in the struggle for social justice. As battles are fought over the future of investigative journa...

Market Research just got easierEvery day in business we make decisions. To reduce the risk associated with making these decisions, it's essential t...

Historically, bubbles have been understood primarily in financial-economic terms. In this exciting new work, Dholakia and Turcan argue that bubbles...

Social media has grown up. What started just a few years ago as a quirky new way to find people, discuss events and connect has since woven itself ...

Fine-tune your marketing research with this cutting-edge statistical toolkit Bayesian Statistics and Marketing illustrates the potential for apply...

Increasing customer demands and innovations in digital sales require targeted management and flexible organisation of multiple sales channels. Mult...

Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framew...

Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital mark...

Proposing a comprehensive account of the global fashion industry this book aims to present fashion as a social and cultural fact. Drawing on six pr...

In midcentury America, the public opinion polling enterprise faced a crisis of legitimacy. Every major polling firm predicted a win for Thomas Dewe...

Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framew...

Uses case studies to explore why large scale electronics failed to win a leadership position in the early computer industry and why IBM, a firm wit...

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these produc...

Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This b...

For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emo...

The Challenge for Japanese Multinationals is about strategic issues of modern management from the view of global business practice. In the 2010 i...

From the Lens of Color identifies and delineates a methodology for effectively positioning and/or repositioning oneself in today's global job marke...

This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entre...

Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 10...

Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and glo...

Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and ...

This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to...