Market Research

The tourism and hospitality industry faces a significant sustainability challenge. Traditional practices prioritize short-term gains over long-term...

Immer mehr Konsumenten nutzen das Internet, um sich miteinander zu vernetzen und Meinungen zu diskutieren. Der interaktive Meinungsaustausch hat ei...

A fresh look into understanding your prospective customer's buying decisions to influence them and win more business Building on the groundbreaking...

The tourism and hospitality industry faces a significant sustainability challenge. Traditional practices prioritize short-term gains over long-term...

Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a ...

Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement t...

Asian economies have become a driving force in the world economy, so are the Asian firms, especially those from emerging markets. This book present...

This book deals with the organizational use of aesthetic means. Based on the idea that organizations are systems of communication, it is shown that...

This book looks at the space industry from a business perspective, with a focus on international competition. The space industry traces its origins...

Over the course of the last century, the focus group has become an increasingly vital part of the way companies and politicians sell their products...

Even casual observers will be familiar with the Cherry Blossom or Sakura tress of Japan. When in full bloom the sight is spectacular but it sadly o...

In The Data Deluge, Arun Kumar brings his digital development and data management expertise and experience to start a needed and important conversa...

An essential guide for recognizing and responding to normalization of deviance to help organizations improve their process safety performance  This...

Media reform plays an increasingly important role in the struggle for social justice. As battles are fought over the future of investigative journa...