Market Research

Market Research just got easierEvery day in business we make decisions. To reduce the risk associated with making these decisions, it's essential t...

Historically, bubbles have been understood primarily in financial-economic terms. In this exciting new work, Dholakia and Turcan argue that bubbles...

Social media has grown up. What started just a few years ago as a quirky new way to find people, discuss events and connect has since woven itself ...

Fine-tune your marketing research with this cutting-edge statistical toolkit Bayesian Statistics and Marketing illustrates the potential for apply...

Increasing customer demands and innovations in digital sales require targeted management and flexible organisation of multiple sales channels. Mult...

Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framew...

Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital mark...

Proposing a comprehensive account of the global fashion industry this book aims to present fashion as a social and cultural fact. Drawing on six pr...

In midcentury America, the public opinion polling enterprise faced a crisis of legitimacy. Every major polling firm predicted a win for Thomas Dewe...

Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framew...

Uses case studies to explore why large scale electronics failed to win a leadership position in the early computer industry and why IBM, a firm wit...

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these produc...

Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This b...

For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emo...

The Challenge for Japanese Multinationals is about strategic issues of modern management from the view of global business practice. In the 2010 i...

From the Lens of Color identifies and delineates a methodology for effectively positioning and/or repositioning oneself in today's global job marke...

This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entre...

Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 10...

Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and glo...

Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and ...

This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to...