Market Research

This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular...

In Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an...

Pulling together into a single framework the two separate disciplines of strategy management and risk management, this book provides a practical gu...

In Germany's Economic Renaissance, veteran European correspondent Jack Ewing of The International New York Times explains how a country with some o...

With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm. Business managers...

Online video expert, John Cecil provides a guide to successfully utilizing video in your marketing strategy by outlining tools and techniques for v...

Chinas economy has been transforming rapidly over the last 25 years. As a result, Chinese conurbations have changed remarkably, with cities expandi...

Although IT outsourcing is nothing new, it remains surprisingly challenging for professionals. This book assists the IT professional in several are...

Africans Investing in Africa explores intra-African trade and investment by showing how, where and why Africans invest across Africa; to identify t...

This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand...

How Asian Women Lead provides a vastly different picture than Western-focused leadership literature, highlighting obstacles Asian women face reachi...

Rapid digitalisation and social media use has led to the evolution of customer behaviour and for any business it has become imperative to understan...

Discrimination Testing in Sensory Evaluation Provides a complete and unified approach to discrimination testing in sensory evaluation Sensory evalu...

In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presen...

Authored by Bertil Hultén, one of the worlds leading professors of sensory marketing, this text brilliantly explains the techniques through which a...

Authored by Bertil Hultén, one of the worlds leading professors of sensory marketing, this text brilliantly explains the techniques through which a...

First book to combine financial results with proprietary benchmarking data and in-depth interviews with experienced knowledge practitioners. The re...