Market Research

Strategic Planning for Not-For-Profit Organizations covers all the steps involved in developing a strategic plan for a not-for-profit organization....

Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft ...

Interdisciplinary approaches are critical to solve the interesting problems of the day. Branding, product design, and innovation are topics that ha...

This book provides a practical, detailed, and well-documented guide that takes students and market researchers through all phases of developing and...

This portrait of contemporary tourists proposes that these travelers create consumption audio-portraits and self-explanations (identity constructio...

Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 ...

Customers are now highly influenced by digital marketing and ease of purchase, level of service, technological security, and returns processes. Ele...

In today's fast-evolving digital landscape, businesses, governments, and societies are grappling with the complex challenges of digital transformat...

Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and imp...

This comprehensive textbook introduces students to all the core principles of marketing practice using an employability-focused approach. Essential...

This book examines the social entrepreneurship strategies of nonprofit organizations (NPOs), with a focus on the Caribbean social sector. In addres...

WINNER: Berry-AMA Book Award 2012 (1st edition) WINNER: Expert Marketing Magazine's Marketing Book of the Year Award 2011 (1st edition) How Cool B...

Semiotics is a superpower for marketers. It's a proven, powerful method of uncovering consumer insight, tailoring brand strategies that work and ge...

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding...

Just getting started in the computer world? This introductory text, CENTURY 21, JR. COMPUTER APPLICATIONS WITH KEYBOARDING, 3E is the perfect compa...