Big Data Analytics: Digital Marketing and Decision-Making | Agenda Bookshop Skip to content
Selected Colleen Hoover Books at €9.99c | In-store & Online
Selected Colleen Hoover Books at €9.99c | In-store & Online
Age Group_Uncategorized
Age Group_Uncategorized
automatic-update
B01=Kiran Chaudhary
B01=Mansaf Alam
Category1=Non-Fiction
Category=KJE
Category=KJM
Category=KJMD
Category=KJS
Category=LNDK
Category=UB
Category=UN
Category=UNC
Category=UNF
COP=United Kingdom
Delivery_Pre-order
Language_English
PA=Not yet available
Price_€50 to €100
PS=Forthcoming
softlaunch

Big Data Analytics: Digital Marketing and Decision-Making

English

Big Data Analytics: Digital Marketing and Decision-Making covers the advances related to marketing and business analytics. Investment marketing analytics can create value through proper allocation of resources and resource orchestration processes. The use of data analytics tools can be used to improve and speed decision-making processes.

Chapters examining analytics for decision-making cover such topics as:

  • Big data analytics for gathering business intelligence
  • Data analytics and consumer behavior
  • The role of big data analytics in organizational decision-making

This book also looks at digital marketing and focuses on such areas as:

  • The prediction of marketing by consumer analytics
  • Web analytics for digital marketing
  • Smart retailing
  • Leveraging web analytics for optimizing digital marketing strategies

Big Data Analytics: Digital Marketing and Decision-Making aims to help organizations increase their profits by making better decisions on time through the use of data analytics. It is written for students, practitioners, industry professionals, researchers, and faculty working in the field of commerce and marketing, big data analytics, and organizational decision-making.

See more
Current price €50.39
Original price €55.99
Save 10%
Age Group_Uncategorizedautomatic-updateB01=Kiran ChaudharyB01=Mansaf AlamCategory1=Non-FictionCategory=KJECategory=KJMCategory=KJMDCategory=KJSCategory=LNDKCategory=UBCategory=UNCategory=UNCCategory=UNFCOP=United KingdomDelivery_Pre-orderLanguage_EnglishPA=Not yet availablePrice_€50 to €100PS=Forthcomingsoftlaunch

Will deliver when available. Publication date 04 Oct 2024

Product Details
  • Weight: 480g
  • Dimensions: 156 x 234mm
  • Publication Date: 04 Oct 2024
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781032310442

About

Dr. Kiran Chaudhary is an assistant professor in the Department of Commerce at Shivaji College University of Delhi. She has 12 years of teaching and research experience. She earned her Ph.D. in Marketing from Kurukshetra University India. Her areas of research include marketing human resource management organizational behavior and business and corporate law. She is a distinguished student winning various awards of recognition. She is a book author as well as conference and journal paper author.Dr. Mansaf Alam is a professor in the Department of Computer Science Faculty of Natural Sciences at Jamia Millia Islamia University New Delhi India. He has also been a Young Faculty Research Fellow for the Ministry of Electronics and Information Technology in India and editor-in-chief of the Journal of Applied Information Science. As a journal and conference paper author he conducts research in such areas as big data analytics machine learning and deep learning cloud computing cloud database management systems object-oriented database systems information retrieval and data mining. His other academic activities include: journal reviewer member of conference program committees journal editorial board member and book author.

Customer Reviews

Be the first to write a review
0%
(0)
0%
(0)
0%
(0)
0%
(0)
0%
(0)
We use cookies to ensure that we give you the best experience on our website. If you continue we'll assume that you are understand this. Learn more
Accept