Humanistic Marketing

About

Dr Richard J. Varey is Professor of Marketing at Waikato Management School New Zealand. His scholarly project is focused on understanding marketing in and for sustainable prosperous society. He is Associate Editor (Asia-Pacific) for the Journal of Customer Behaviour Co-Editor (Pacific Rim) for the Journal of Business-to-Business Marketing and a member of the editorial boards of Social Business Marketing Theory the European Journal of Marketing the Journal of Communication Management the Journal of Marketing Communications the Australasian Marketing Journal the Corporate Reputation Review the Journal of Business Ethics (sustainability panel) and the Atlantic Journal of Communication. Michael Pirson is the Director of the Center for Humanistic Management and Assistant Professor of Global Sustainability and Social Entrepreneurship at the Fordham School of Business USA. His research interests include Trust and Well-Being in Organizational Contexts Mindfulness Social Entrepreneurship Sustainability Humanistic Management and the Philosophy of Management. Michael is also a founding partner of the Humanistic Management Network an organization that brings together scholars practitioners and policymakers around the common goal of creating a 'life-conducive' economic system. He is the co-editor of the Humanism in Business book series and has published widely. He is also an active board member of three social enterprises. He has worked for and with businessesnon-profits embassies political campaigns and local and national governments.