The Social Organization: Managing Human Capital through Social Media
English
By (author): Amelia Manuti Pasquale Davide de Palma
The Social Organization sheds light on how social media usage is transforming the way organizations make sense of their identity and processes. By adopting a human capital perspective and merging research from communication studies and management, it argues that social media could be fruitfully exploited by organizations as a competitive advantage.
See more