Public Relations

Despite strong arguments which have been exploring the influence of PR on public information, propaganda, the development of nation branding and po...

Imagine this: one of the country's top hospital administrators partners with one of the nation's top branding and public relations experts. They jo...

In a world that is increasingly wary of artificial intelligence (AI), this book explores the pressing need for strategic communicators to move away...

Animal Suffering and Public Relations conducts an ethical assessment of public relations, mainly persuasive communication and lobbying, as deployed...

Nowhere is the study of workplace ethics more relevant today than in the context of empowering organizations to meet their goals in corporate socia...

The most successful communication professionals are no longer just communication expertsthey are masters of business. To serve as trusted advisors ...

Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of nation banding, in...

The proceedings of the International Conference on Public Relations and Media Communication (PRMC 2024) explore the dynamic intersections of public...

This book makes mass communication research projects more accessible to the new student researcher through a balance between an academically rigoro...

Despite the ubiquity of new forms of communication technology, press conferences remain a vital way for companies to share news. One size or messag...

This book introduces a process called The Exchange that will make ones job easier. It is about the kinds of conflicts that drive a manager or super...

Effective sustainability communication can deliver business value. Get it wrong, however, and the reputational damage will be costly. Stakeholders,...

The Arab world has engaged in public relations for thousands of years, and the public relations literature provides multiple examples extending fro...

How did you first hear about 9/11? What images come to mind when you think of Hurricane Katrina? How did your community react to the Sandy Hook Ele...

Writing good copy is no longer just about advertising or selling or direct mail. You need to develop a deep understanding of your customers and use...

Writing good copy is no longer just about advertising or selling or direct mail. You need to develop a deep understanding of your customers and use...

Embracing listening as a useful tool for strengthening organization-publics and organization-employee relationships, this book offers theoretical a...

Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media...

Global movements and protests from the Arab Spring to the Occupy Movement have been attributed to growing access to social media, while without it,...

Industrial tourism presents opportunities, both in terms of income and as a tool of management, for individual firms who open their doors - and con...

Oil exploration in the developing world has been and continues to be a high profile and high risk activity attracting media coverage and stimulatin...

Exploring Communication Ethics is a comprehensive textbook on the ethical issues facing communication professionals in todays rapidly changing medi...

Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western coun...

Diverse in economic development, political and mass media systems, the countries in Southeast Asia cast a unique light on the parallels between dev...

Nowadays most managers seek a complete picture when it comes to return on investment and this applies to PR too. Despite this, and the developments...

Effective communications are essential for all sport organizations. In this fully revised and updated third edition of his ground-breaking guide to...

Power, Diversity and Public Relations addresses the lack of diversity in PR by revealing the ways in which power operates within the occupation to ...