Public Relations

The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the his...

In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced w...

Brilliant PR just got easierYou are about to discover everything you need to know about Public Relations. PR is the practice of conveying messages ...

Embrace innovation and creativity to take your internal communications beyond conventional methods and create lasting impact in your organization. ...

Embrace innovation and creativity to take your internal communications beyond conventional methods and create lasting impact in your organization. ...

Some of the most life-changing connections are made at events. But if you cant design events, how can you change your world? The answer? This handb...

The fundamental link between human rights and sustainability still needs to be more adequately understood in a world grappling with a complex socia...

The books focus is on freedom of speech and what content can place it in jeopardy. The sources, discussions and limitations of free speech, the rel...

Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other mark...

Hello! And Every Little Thing that Matters will transform the way businesses interact with customers delivering a big impact with small ideas. Imp...

Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approache...

A candid, engaging, and refreshingly straightforward guide to deconstructing and effectively implementing public relations for companies of any siz...

ORGANIZATIONAL REPUTATION MANAGEMENT Teaches public relations through the management of relationships with key organizational publics, perfect for...

Nowadays, we all tend to be annoyed by bureaucracy and by propaganda, if only because both touch our daily lives. This book examines the intersecti...

Technological developments and globalization have not only propelled societal progress, but they have also ushered in significant challenges and ri...

This edited volume employs a case study approach to examine communication surrounding the first two years of the COVID-19 pandemic. The text is acc...

Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, 11E, International...