Public Relations

The most successful communication professionals are no longer just communication expertsthey are masters of business. To serve as trusted advisors ...

Advertising and Public Relations provides the behind-the-scenes information readers need to launch a successful career in these fields, including a...

Can you control a crisis? No but with adequate preparation you can control the reputational consequences. Reputational damage is rarely caused by ...

A good reputation is vital to success in business and in life. Organisations with the best reputations outperform rivals in a myriad of tangible wa...

Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, Eleventh Edition, ...

In presenting a comprehensive overview on how to design and execute effective advocacy strategies for organizations, this book challenges the way o...

Introduction to Public Relations provides an overview of PR from a global and critical perspective. The philosophy behind this new book is to encou...

Crisis communication is a rapidly evolving field which is producing an increasing amount of research globally. The study of crisis communication i...

This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully ...

This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully ...

SHORTLISTED: Business Book Awards 2024 - Diversity, Inclusion and Equality Diversity, equality and inclusion (DEI) have never been so important in...

FINALIST: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award (first edition) Written by the award-winning storyt...

Networking Magic is a revolutionary concept that shows you how to find the best in all aspects of life. Whether you''re looking for the most lucrat...

How can brand Singapore renew itself once again, amidst a global pandemic? Reputation is precious, more than ever, in the face of deep global disp...

To be a successful public relations professional, its no longer enough to be great at writing press releases and establishing media contacts. You m...