Public Relations

Wissenschaftler aus vielen Disziplinen stehen in meist persönlich geführten, etwa einstündigen Gesprächen Rede und Antwort. Sie reflektieren auch f...

Millionaire maker Dan S. Kennedy, joined by successful franchisors Forrest Walden and Jim Cavale, debunk the branding lies and myths shared by smal...

REVEL for Public Relations Writing and Media Techniques helps students master the many techniques needed to reach a variety of audiences in todays...

REVEL for Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern...

An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is th...

Health Communication and Mass Media is a much-needed resource for those with a professional or academic interest in the field of health communicati...

FINALIST: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award (first edition) Written by the award-winning storyt...

Das Lehrbuch führt auf kommunikationswissenschaftlicher Grundlage in die Theorie, Methodik und das Leistungsvermögen der Ethik öffentlicher Kommuni...

Non-profit organizations (NPOs) across the world are facing criticism alongside approbation. In order for NPOs to effectively support their causes,...

What do seat belts, life jackets and anti-jack knife technology have in common? They were all the subjects of campaigns run by the British Safety C...

An introduction to Public Relations that focuses on ethical, productive relationships with strategic constituencies REVEL for Public Relations: A V...

SHORTLISTED: Business Book Awards 2024 - Diversity, Inclusion and Equality Diversity, equality and inclusion (DEI) have never been so important in...

A scientific approach to corporate reputation from the fields leading scholar. Public opinion is a core factor of any organizations successand some...

This is a media writing guide for PR people. The media use one per cent of the material PR people send them. What can we do to increase the hit-rat...

While public relations practice has become increasingly globalized, scholars are still behind in theorizing about the intersections of culture, com...

Digital Marketing: Integrating Strategy, Sustainability, and Purpose, Second Edition, draws on the latest digital tactics and strategic insights to...

The Vulnerability of Corporate Reputation explores the role that reputation plays in the success and failures of companies. This book focuses on th...