Public Relations

Truth is a powerful marketing tool-and really the only way to promote a message and brand effectively. Truth in advertising has long been somethin...

Have you ever seen a competitor get great headlines and thought, ''Hey! Why wasn''t that us?'' Get insider secrets to find out how to set your busi...

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products a...

Master the power of communication. Navigate your way through the challenges of the modern PR world with the help of experienced practitioners wh...

Any business wanting to reach new customers should be embracing public relations to spread their key messages. If you don't, your competitors will....

'Dark Art' lifts the lid on the covert world of business and financial public relations. Tim Burt, former award-winning journalist at the 'Financi...

A Practical and Concise Introduction to Agency Life The PR Agency Handbook guides students through the day-to-day operations of a professional PR ...

In this fully updated Fourth Edition of Effective Crisis Communication, three of today''s most respected crisis/risk communication scholars provide...

The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 2...

Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distr...

This introduction to PR provides a grounding in fundamental theory and relates it to real-world practice. The standard chapter structure, with cont...

Recognizing and emphasizing business and sociocultural influences, this is a timely and unique examination of public relations in the sport industr...

In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ev...