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A01=Luca Cacciolatti
A01=Soo Hee Lee
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Author_Luca Cacciolatti
Author_Soo Hee Lee
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Entrepreneurial Marketing for SMEs

★★★★★
★★★★★

English

By (author): Luca Cacciolatti Soo Hee Lee

Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge. See more
€92.69
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A01=Luca CacciolattiA01=Soo Hee LeeAge Group_UncategorizedAuthor_Luca CacciolattiAuthor_Soo Hee Leeautomatic-updateCategory1=Non-FictionCategory=KJHCategory=KJSCategory=KJVSCOP=United KingdomDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€50 to €100PS=Activesoftlaunch
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Product Details
  • Dimensions: 140 x 216mm
  • Publication Date: 26 Oct 2015
  • Publisher: Palgrave Macmillan
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781137532565

About Luca CacciolattiSoo Hee Lee

Luca Cacciolatti is Associate Professor and Senior Lecturer of Marketing at University of Westminster UK. His research interests include SME marketing and marketing decision making marketing intelligence and strategic marketing.Soo Hee Lee is Professor of Organization Studies at Kent Business School University of Kent UK. His research focuses on comparative institutions innovation systems and digital convergence and remediation of creative practice in arts and design.

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