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Please note that books with a 10-20 working days delivery time may not arrive before Christmas.
A01=Della Perez
A01=Kathy Escamilla
A01=Socorro Herrera
A01=Svend Hollensen
Age Group_Uncategorized
Age Group_Uncategorized
Author_Della Perez
Author_Kathy Escamilla
Author_Socorro Herrera
Author_Svend Hollensen
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Category1=Non-Fiction
Category=KJK
Category=KJS
COP=United Kingdom
Delivery_Delivery within 10-20 working days
Language_English
PA=In stock
Price_€50 to €100
PS=Active
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Essentials of Global Marketing

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.  

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Current price €71.09
Original price €78.99
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A01=Della PerezA01=Kathy EscamillaA01=Socorro HerreraA01=Svend HollensenAge Group_UncategorizedAuthor_Della PerezAuthor_Kathy EscamillaAuthor_Socorro HerreraAuthor_Svend Hollensenautomatic-updateCategory1=Non-FictionCategory=KJKCategory=KJSCOP=United KingdomDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=In stockPrice_€50 to €100PS=Activesoftlaunch
Delivery/Collection within 10-20 working days
Product Details
  • Weight: 1004g
  • Dimensions: 197 x 266mm
  • Publication Date: 12 Jul 2012
  • Publisher: Pearson Education Limited
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9780273756545

About Della PerezKathy EscamillaSocorro HerreraSvend Hollensen

Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organisations.

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