Hit Brands: How Music Builds Value for the World''s Smartest Brands

About D. JacksonE. SheinkopR. Jankovich

Daniel M. Jackson is an authoritative author music branding practitioner and the founder of Sonicbrand the UK's first music branding agency. Daniel M. Jackson's first book An Introduction to Sonic Branding inspired a generation of entrepreneurs to change how brands and music play together. Hit Brands marks the coming of age of these music and brand relationships. As CEO of CORD Daniel now runs the world's leading integrated music agency servicing global brands from offices around the globe.Richard Jankovich is CEO and Founder of B(R)ANDS Music Branding Group and Shoplifter In-Store Radio Promotion. For fifteen years he has nurtured partnerships between the music industry and consumer brands while overseeing music strategy for some of the world's leading companies. He has represented leading record labels including Warner Brothers Universal/Republic Beggars Group and more. Richard is also a music lecturer at USC industry speaker and recording artist.Eric Sheinkop is Co-Founder and CEO of Music Dealers a global music tech company that has disrupted the traditional music industry model to create a new route for artists to break their music. Boasting the world's largest licensing database of indie musicians Music Dealers helps leading global brands find credible ways to integrate music into their marketing Sheinkop has brokered 'industry first' partnerships with brands and agencies designed to deliver network efficiencies and a more authenticconnection between a brand and its consumers. This innovative approach has earned Eric multiple industry awards including Billboard Magazine's '30 Under 30' and Music Man of the 21st Century' by Crain's Business.