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A01=A. Marazza
A01=S. Saviolo
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Author_A. Marazza
Author_S. Saviolo
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Lifestyle Brands: A Guide to Aspirational Marketing

★★★★★
★★★★★

English

By (author): A. Marazza S. Saviolo

What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone. See more
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A01=A. MarazzaA01=S. SavioloAge Group_UncategorizedAuthor_A. MarazzaAuthor_S. Savioloautomatic-updateCategory1=Non-FictionCategory=KJCCategory=KJECategory=KJKCategory=KJMV8Category=KJPCategory=KJSCOP=United KingdomDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€50 to €100PS=Activesoftlaunch
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Product Details
  • Dimensions: 155 x 235mm
  • Publication Date: 05 Dec 2012
  • Publisher: Palgrave Macmillan
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781137285928

About A. MarazzaS. Saviolo

ANTONIO MARAZZA is General Manager at Landor Milan. At Landor the world's pre-eminent brand consulting firm he has headed important projects for numerous major international brands in the areas of brand positioning brand architecture naming brand identity brand experience and the alignment of business culture to brand values and philosophy.STEFANIA SAVIOLO is Professor of Management in Fashion Luxury and Creative industries at Bocconi University and SDA Bocconi School of Management. At Bocconi she founded and is Director of the International Master in Fashion Experience & Design Management (MAFED). She acts as a management consultant for leading fashion luxury and lifestyle companies in the areas of brand management and creative processes. She has also published numerous books and articles on these subjects in Italy and internationally.

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