Sales & Marketing

Trying to get your message heard? Build an iconic brand? Welcome to the battlefield. The story wars are all around us. They are the struggle to be...

Behavioral pricing research is viewed as central to academic marketing research as well as strategic pricing. The objective of this book is to intr...

This book addresses how decision-makers can respond to cross-sector challenges that become prevalent in the wake of global crises. The recent COVID...

Increasing customer demands and innovations in digital sales require targeted management and flexible organisation of multiple sales channels. Mult...

The New Psychology of Selling The sales profession is in the midst of a perfect storm. Buyers have more powermore information, more at stake, and m...

Marketing, Rhetoric and Control investigates the tensions that surround the place of persuasion (and, more broadly, control) in marketing. Persuasi...

Selling Is an Away Game is a comprehensive guide designed to challenge traditional sales methods and transform how salespeople approach sales in to...

Nifty Thrifty Dentists provides a simple three-part formula any dentist can use to build the dental practice of their dreams. Whether theyre lookin...

The sales force is a company's main engine for driving revenue, one that often requires change to stay competitive and achieve desired results. To ...

In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The...

Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framew...

Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital mark...

Proposing a comprehensive account of the global fashion industry this book aims to present fashion as a social and cultural fact. Drawing on six pr...

Spitzenverkäufer beherrschen eines perfekt: Sie gewinnen schnell das Vertrauen ihres Kunden und können ihn auf der bewussten und unterbewussten Ebe...

Unternehmen beklagen einen stetig wachsenden Preisdruck und die Erosion ihrer Preise. Insbesondere auf Business-to-Business Märkten ist die Profess...

Neue Kundenpotenziale aufspüren, strategisch planen und individuell vorgehen dies erfordert Mut, Flexibilität und kreative Ideen. Für viele Verkäu...

Das Arbeitsbuch gibt Studenten die Möglichkeit, sich aktiv mit Marketing-Fragestellungen auseinanderzusetzen. Zu jeder Aufgabe bzw. Fallstudie wird...