Sales & Marketing

How are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand management textbook. Bra...

The ability to manage key accounts successfully is crucial to any salesperson who wants to advance their career.Written by Grant Stewart, a leading...

How are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand management textbook. Bra...

Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten te...

In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presen...

Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in intern...

This book presents a comprehensive introduction to Integrated Business Planning (IBP), building on practitioners experience and showcasing the valu...

Make your marketing truly resonate by personalizing every message, powered by data, research and behavioral economics. To break through the nois...

Make your marketing truly resonate by personalizing every message, powered by data, research and behavioral economics. To break through the nois...

In today's digital age, social media has become an integral part of our lives, from sharing photos and staying in touch with friends to discovering...

An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can off...

From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover the powerful force behind what we buy, what we do, and who we want to be . . ....