Sales & Marketing

The internet has changed the way consumers interact with companies. Businesses must maintain good levels of customer service in a digital world whe...

This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand...

Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a c...

In nearly all sectorsespecially those that are service relatedanew business agenda is emerging that is changing the landscape of customer experienc...

We Are All Weird is Seth Godin's cult classic on celebrating (and marketing to) the individual, now repackaged and relaunchedWorld of Warcrafters, ...

THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLDMatthew Dixon and Brent Adamson share the secret to sales success: don't just build re...

Among researchers the concept of market orientation has been broadly discussed for many years stimulated above all by the works of Kohli and Jawors...

Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses...

Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to d...

Almost 400 years ago philosophers John Locke and David Hume implicitly defined communication as a tool for the transmission of pure ideas, stating ...

Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to d...

WINNER: Berry-AMA Book Award 2012 (1st edition) WINNER: Expert Marketing Magazine's Marketing Book of the Year Award 2011 (1st edition) How Cool B...

Semiotics is a superpower for marketers. It's a proven, powerful method of uncovering consumer insight, tailoring brand strategies that work and ge...

Gain an understanding of today's marketing principles with Pride/Ferrell's engaging MARKETING. Develop the knowledge and decision-making skills to ...

Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, d...

Learn to market effectively using social media with the unique emphasis and best practices found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROA...