Sales & Marketing
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Building Digital Culture: A Practical Guide to Successful Digital Transformation
Daniel RowlesCurrent price €29.91Original price €33.99WINNER: CMI Management Book of the Year Awards 2018 - Management Futures Category Building Digital Culture aims to answer a simple question: How c...
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Exploring the Antecedents of Consumer Animosity in Indian Context
Hasan AnsariCurrent price €44.87Original price €50.99Current price €44.87Original price €50.99Save 12% -
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Fruit Production and Marketing in North East Ethiopia
Berihun TeferaCurrent price €44.87Original price €50.99Current price €44.87Original price €50.99Save 12% -
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How to Buy and Sell Stocks Yourself: Realize Family S Dreams and Invest Like a Billionaire
Titus GayCurrent price €14.07Original price €15.99Current price €14.07Original price €15.99Save 12% -
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Development of Pastoralists in Ethiopa
Benti Derib W/YohanesCurrent price €44.87Original price €50.99Current price €44.87Original price €50.99Save 12% -
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Determinants of Saving and Credit Cooperative Operational Performance
Zerfeshewa BetruCurrent price €54.12Original price €61.50Current price €54.12Original price €61.50Save 12% -
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The Guru of Marketing: A Handbook Simplifying Marketing in the 21st Century.
Jay NayarCurrent price €14.07Original price €15.99Current price €14.07Original price €15.99Save 12% -
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American Needs, Asian Policies, and European Societies in Tourism
Xuan TranCurrent price €69.51Original price €78.99Current price €69.51Original price €78.99Save 12% -
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Penetration. The New Battle for Mind Space and Shelf Space
Marcel L CorstjensCurrent price €28.60Original price €32.50Current price €28.60Original price €32.50Save 12% -
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Time For Change: Why Do Companies Always Struggle with Sales?
Dan HarshCurrent price €14.07Original price €15.99Current price €14.07Original price €15.99Save 12% -
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Electronic Marketing Practises in Developing Countries
Hatem El-GoharyCurrent price €69.51Original price €78.99Current price €69.51Original price €78.99Save 12% -
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Assessment of Promotional Activities, Case Study of MIE PLC
Yemane GideyCurrent price €44.87Original price €50.99Current price €44.87Original price €50.99Save 12% -
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Merge: Simplify the Complex Sale in Five Surefire Steps
William L. MacDonaldCurrent price €17.59Original price €19.99Current price €17.59Original price €19.99Save 12% -
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The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature
Gad SaadCurrent price €21.11Original price €23.99In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our...
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Brand Relevance: Making Competitors Irrelevant
David A. AakerCurrent price €28.79Original price €31.99Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept ...
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Consumers'' Adoption of Sustainable Energy Technologies
Rahwa Gebre TesfahuneyCurrent price €54.12Original price €61.50Current price €54.12Original price €61.50Save 12% -
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The Building Blocks of Agency Development: A Handbook of Life Insurance Sales Management
C. Nguyen Canh Ph.D. CLU ChFCCurrent price €15.83Original price €17.99Current price €15.83Original price €17.99Save 12% -
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Effects of Bundling Strategies on Perceived Value of Vacation Packages
Yueying XuCurrent price €61.59Original price €69.99Current price €61.59Original price €69.99Save 12% -
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An Investigation of IMPULSE BUYING ATTITUDES
Elizabeth SerapinCurrent price €44.87Original price €50.99Current price €44.87Original price €50.99Save 12%
